LinkedIn has evolved significantly since its launch in 2003.
With over 750 million members to date, LinkedIn is the largest professional networking site in the world.
Utilised for a plethora of reasons, whether it be job searching, recruiting, networking, or building your personal brand to leverage yourself as an influencer – LinkedIn is the world’s most powerful online business platform.
It’s safe to say that LinkedIn is your biggest asset for professional career growth, offering the flexibility to reach a wide audience across every industry you can think of.
As an influencer, it supersedes all expectations by enabling you to gain traction and elevate your professional profile on a global scale.
The possibilities for boosting your profile are endless!
Building your list of LinkedIn connections will enhance both your online visibility and your online influence. It will also help build your personal brand to position yourself with prominence.
However, to be positioned powerfully as a marketplace leader, you’ll need to know the ins and outs of LinkedIn in order to activate your position as an influencer and generate opportunities.
So, are you Linkedin or are you LinkedOut?
The Importance of Optimising your LinkedIn
It’s one thing to have a LinkedIn profile, but have a LinkedIn profile that’s incomplete and it’s better to have none at all.
LinkedIn gives you the opportunity to showcase yourself through imagery. For example; your profile image, background image and any other images or video you attach to your profile.
You can also outline who you are and what you’re about in words through the About and Experience sections, not only showcasing everything about you, but also defining what you stand for.
The written content on LinkedIn is what will give you the greatest opportunity to create your brand. But equally important is the ability to create and share content, or express opinions. This is what will set you on your journey to influence.
Build an authentic LinkedIn profile that gives you the basis for forming a content marketing strategy that, over time, will position you as something of an authority in your chosen niche.
Methodically creating and publishing relevant and valuable content that actually helps your audience improve their businesses will keep them interested and take them on a journey with you.
Assuming that your LinkedIn profile is in good shape, it’s time to start making connections and build your network. Here are some simple strategies to get you started:
LinkedIn is a great way to connect with like minded professionals across the globe. Initiate discussion and assume a leadership role, elevating your presence within the community. How do you start a conversation? Easy… ask a question! This will put you in the spotlight and encourage interaction. People want to hear what you have to say.
Keep Your Profile Updated
Constantly improve your online profile, keep it updated as often as possible. To be visible and build a network of valuable contacts, you need to keep updating your profile. Think of your profile as your first impression. It is a snapshot of who you are, why you matter, what you can offer and how you can assist others.
Invest in Research
Scroll LinkedIn regularly to keep updated on trending stories, activities and talk topics. This doesn’t mean you have to spend hours per day online, simply take some time to check-in regularly. From research, most successful experts on LinkedIn are spending about 1 hour per day. According to an expert, spend 45 minutes in total per day. Divide that into 15 minutes each per slot throughout the day. First 15 minute in the morning, the second one around lunchtime, and the last 15 minutes towards the night or end of the day.
Quality vs Quantity
This one is multi-faceted. Whether it be connections or content – in the long term – quality always surpasses quantity. Make it your goal to connect with people strategically. Sure, you might have 10,000 followers, but how many of those followers do you actually engage with?
Make meaningful connections, where value goes both ways.
The same goes with the content you post. Create and share content that is of value to your audience and you will notice them sticking around longer if you post content they are interested in.
A key point to keep in mind is; to optimise your profile, is to improve your online presence.
Staying active on LinkedIn improves your visibility to your community. The best way to maintain a strong presence on LinkedIn is to update your status regularly. As the saying goes, consistency is key!
Essentially, you want to show your community what you can do, share your interests and knowledge. These are all strategies to build trust and credibility – thus sending you on your upward rise and rocketing you to influencer status.
Stay a Step Ahead in the World of LinkedIn
We know LinkedIn is the undisputed leader of business related social platforms when it comes to online networking.
It not only allows business professionals across the globe to connect with other professionals regardless of their industry, it can also elevate your personal brand, positioning you as an influencer and accelerate business growth rapidly.
However, to stay up-to-date with this continually evolving social platform, you must stay abreast of new trends, features and techniques to maximise and leverage your profile.
Now while you might think this sounds like daunting, if you’re truly passionate about creating a following and positioning yourself with prominence, it would be in your best interest to embrace the power of LinkedIn and maximise one of the most powerful tools to share, educate and inspire.
Stay active on LinkedIn, create quality connections and you will see the steady incline from people consuming your content – to reaching out to have a conversation about setting up a meeting about potentially working with you.
LinkedIn is a platform for serious business development and once you crack the marketing code, you’ll wonder how you ever lived without this digital gem..
P.S. Here are 5 ways we can help you accelerate your Lead Generation results:
1. Grab our free 4-Week LinkedIn Profile Optimisation Course
It’s the road map to positioning your profile in the top 5% of the 750+ million LinkedIn members – Click Here
2. Join our FREE LinkedIn Group and connect with entrepreneurs who are scaling too
It’s our Facebook community where smart entrepreneurs learn to get more leads and smart ways to scale using LinkedIn — Click Here
3. Register for our FREE LinkedIn update webinar
Every 10-Weeks you can join us for a free update on all the latest news, ninja tips and outline of new features released by LinkedIn – Click Here
4. Join our LinkedIn Inner Circle Solo Program on our Free Trial Click Here for more details
5. Work with our team privately
You might be surprised to know what exactly we do, it’s a little different to what you may expect. Watch this short video that outline the 3 outcomes you will achieve working with us – CLICK Here