Creating and curating your microniche on LinkedIn is a not-so-secret superpower for ramping up your online influence, and building your professional profile. While you may work in a certain sector, have clients in specific industries, and work from across your city, that’s still not your microniche. Defining and zoning in on your microniche is an important part of building your LinkedIn presence.
What is a microniche?
A microniche is a niche within a broader niche. If we were to illustrate it by example, we can refer to photography as a broad niche. The realm of photography, however, has many microniches within it. Photography as an art and profession can be divided into several different types of microniches, such as Black and White photography, headshot photography, wedding photography, and more. Those microniches, within themselves, can be further broken down into microniches. Black and White nature photography, for example, would be a microniche.
Why should I choose a microniche?
A microniche makes it easier to create targeted content, build a specific community on LinkedIn, and develop a clear marketing message. A well-defined microniche helps you build and augment your LinkedIn presence, helping you stand out and become an influential authority within your chosen area of focus. When you narrow your focus, you can better understand your ideal client’s pain points and tailor your solutions in line with those. Further, you can better refine your LinkedIn content strategy, activities, and engagements.
How do I choose a microniche?
Choosing your microniche is no simple task. Your ideal microniche should be one that combines your:
- Passion: Your passion is a driving force for your work, your life, and your career path. Without your passion clearly defined and set, you’ll battle to find and settle into your microniche. Ask yourself: What is it that drives me to get up and work every day? Write it down and set that as a parameter for defining your microniche.
- Expertise: Your expertise is what’s brought you to this point in your career. The things you’ve learnt along the way, and the experiences you’ve had throughout your career are a unique part of your character. Your expertise, so often, defines the way you make choices and sets the trajectory for the way you handle projects. As a defining point for your microniche, your expertise is often what sets you apart from other people in your industry. Ask yourself: What is it that I do best and know well? Write that down too, and set it as a defining characteristic for your microniche.
- Business objective: Defining your microniche helps you define what you want to get out of your LinkedIn presence. Knowing your goals and objectives for your LinkedIn activities helps you further define and refine your microniche. Ask yourself: What do I want to get out of my LinkedIn activities and presence? Write this down as your third attribute for defining your microniche.
Is my choice of microniche working?
As always, the metrics matter. When it comes to measuring the success of your microniche choice, we recommend relying on the data. Track your engagement rates on LinkedIn posts related to your microniche. A higher level of engagement indicates that your content is resonating with your target audience. Monitor the growth of your LinkedIn following. As you establish yourself as an authority in your microniche, more people will connect with you. Measure the number of leads you have generated from your microniche-focused content. A successful microniche should drive more qualified leads to your business. Carefully track your conversion rates from leads to clients. A well-defined microniche should improve your ability to convert leads into paying customers.
When you create and build on your microniche on LinkedIn, you position yourself as an expert in your field, attract a highly targeted audience, and generate more qualified leads for your business. In a world where everyone purports to be an expert, you can prove you are one with a well-defined microniche.
P.S. Here are 4 ways we can help you accelerate your Lead Generation results:
- Follow Adam Houlahan’s LinkedIn Profile Now Click Here
- Join our FREE LinkedIn Group and connect with entrepreneurs who are scaling too
It’s our Facebook community where smart entrepreneurs learn to get more leads and smart ways to scale using LinkedIn — Click Here
- Take our FREE LinkedIn Productivity Assessment
Score your current presence and activity on LinkedIn against industry best practice benchmarks. Receive customised results instantly and as a BONUS you’ll get a FREE PDF download of Amazon’s Best-selling book “The LinkedIn Playbook” Click Here - Join our Content Ninja Club Today!
This Club is a community of professionals who are dedicated to mastering LinkedIn engagement and seeing real results. In fact, members experience a 300% to 1000% increase in content traction!
The best part? You can join the Club accessing a comprehensive set of tools and resources for just $197 AUD/month with no lock-in contracts.
Join today Content Ninja Club Registration
