Get ready to go live on LinkedIn! Moving beyond the structure of scheduled text-based posts, video, and audio, LinkedIn Live can help you establish your identity as an authority in your industry. LinkedIn Live operates as a real-time video broadcasting feature, giving you the opportunity to engage with your audience, share valuable insights, and position yourself as a leader in your field.
Why should you go Live?
According to LinkedIn, live videos receive, on average, seven times more reactions and 24 times more comments than native videos produced by the same broadcasters. If you have more than 150 followers or connections, and you’re located in an approved region, you can use LinkedIn Live with ease.
Get ready to go Live
Now that you’re ready to level up your LinkedIn presence by going live, you need to plan appropriately. That’s why we recommend that you:
- Carefully plan your content: Start by selecting topics that showcase your expertise and provide value to your audience. Consider discussing industry trends and predictions, offering in-depth analyses of current events affecting your field, providing behind-the-scenes looks at your work or research, or hosting Q&A sessions on complex industry topics.
- Set up and test your technology: It’s all good and well to go live, but if your mic isn’t working, you’ll be better off talking to a wall. Check your technology to ensure your broadcast will go smoothly. A reliable internet connection, high-quality camera and microphone, proper lighting, and a quiet, professional-looking background are the building blocks for your LinkedIn Live session.
- Choose your partner: Now, all you need is a third-party broadcasting tool. Good options could include using one of LinkedIn’s preferred partners: Restream, Socialive, StreamYard, Switcher Studio, or Vimeo.
- Create your event: Now that you’re all set up, create a LinkedIn event so that you can invite your connections and promote your upcoming LinkedIn Live. We recommend you start this process at least 4 weeks before you go live. This gives you time to promote your LinkedIn Live, build up anticipation within your audience, and share updates or quick clues to what you’ll be covering during the session.
Let your LinkedIn Live begin
1, 2, 3, let’s go! Start your LinkedIn Live by introducing yourself, and stick to your content plan. Don’t just point to a slide deck, and read off your script. Speak naturally and conversationally while sharing your personal experiences, challenges and insights. Don’t get too tempted towards pushing your products and services. Rather, use this time to highlight your expertise and experience. During your broadcast, focus as much as you can on audience interaction. When people comment, mention them by name in your LinkedIn Live, answer their questions on the spot, and encourage further discussion. If you like, you can add polls or other interactive elements to your LinkedIn Live to make it even more entertaining and interesting. Don’t get too carried away with the length. Try to keep it to between 15 and 60 minutes. Any shorter and you won’t have enough time to truly dig into your topic of choice. Any longer, and your audience may grow bored.
After your LinkedIn Live
Well done, you’ve done the first one. Now that you’re comfortable with hosting a LinkedIn Live, consider adding them as a regular part of your content strategy. You might want to host one a month, or one per quarter. You can test to see how often your audience would like you to host a LinkedIn Live, and your post-event analysis will give you key insights on this. Once your LinkedIn Live is complete, you can repurpose your content. Consider creating short video clips for social media, writing blog posts that expand on key points you discussed during the broadcast, or developing infographics that summarise the main topic. As you plan your next LinkedIn Live, think about inviting other people to collaborate with you on some sessions. Inviting industry experts or influential colleagues can provide diverse perspectives and expand your reach.
LinkedIn Live is another great way for you to build your online presence, establish yourself as an industry expert, and build your audience. Stay consistent, and authentic. Don’t be shy to speak about your experiences, but don’t forget to interact with your audience as much as possible too.
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