Most people have probably heard of the term “Lead Magnet” we will get into what they are if you don’t know shortly. Usually, a business will set them up on a website but do you have one on your LinkedIn profile?
What are lead magnets?
A lead magnet is defined as a free offer that’s made in exchange for a visitor’s information, like your email address and or phone number.
The reason why they are so successful is they rely on a technique called reciprocity. That means if a business gives you something for free or provides you with a favour, you are far more likely to try and return that favour.
It’s a pretty simple concept when it’s put like that right?
The problem, and where it starts to become a little harder to execute is we are all being bombarded with email advertisements and offers every day. It becomes really hard to cut through the noise with your offer.
Your main focus when coming up with a lead magnet is to make sure your offer stands out, provides value and it’s of the highest quality in order to get the customer to share their email address. If this isnt the case then most people will subscribe and soon after will unsubscribe as your not providing them with value.
Lead magnets have been around for a while but they are rarely used well on LinkedIn or not at all. It’s a golden opportunity for any business if used wisely!
Here is an example of a lead magnet we currently use on LinkedIn and our website: LinkedIn Productivity Assessment
Getting your lead magnet up and running on LinkedIn
Step 1 – What is something you can create that your ideal clients will see value in? It’s always tempting to just copy what someone else is doing, but do some research and try and come up with something fresh and innovative. Keep in mind the consumer is being bombarded with a tonne of advertisements every day, so you don’t want to come off as just another one of those ads they are dealing with. Think about the following:
- What do you offer that’s unique?
- What sets you apart from your competition
- Why should I choose your business over the other?
Step 2 – Convey what your lead magnet is offering
Your consumer should be able to tell within the first 10 seconds of reading your offer what it’s all about, how it might help them and be assured it is easily accessed.
For example, if you’re offering a free training video in exchange for the visitor’s email then the reader should be able to get access to that video easily without having to go searching for it.
Make sure you are using clear language around why you created the lead magnet, what the outcome will be and how to access the free offer.
You will also need to provide a very clear call to action (CTA)
When creating your CTA keep in mind:
- Make sure it stands out, you want the consumer to notice it straight off the bat.
- Make the CTA button front and centre. Don’t bury it down the page, or better still have it at the top, middle and bottom of your page!
- Make sure the offer is one they can’t refuse
Step 3 – Add your lead magnet to your LinkedIn Profile
Once you have come up with the idea, conveyed the offering and created your lead magnet you can now get down to implementing it on your profile. Here is an example
of how our CEO Adam Houlahan has implemented our LinkedIn Productivity Assessment on his personal LinkedIn page in his featured section.
Once you have updated your featured section you can then start promoting your lead magnet on LinkedIn. Here are some of the best ways to get it seen by the right people:
- Create a series of posts about your lead magnet. Make sure to use a CTA in the post, images and explain why they will benefit from your free offer.
- Use a video to promote your lead magnet – Create a video explaining your lead magnet and post it on your personal and business page.
- Post about your lead magnet in LinkedIn groups, you could also post on multiple other platforms like Facebook & Instagram.
- Have close connections share your lead magnet with their communities
Once your community starts to use your lead magnet make sure you are utilising your CRM or any data tools to measure the number of leads coming from your lead magnet. It’s always a good idea to track these numbers as it gives you an indication of how successful your lead magnet is and it’s always a good marketing tool on how to improve in the future.
Are you using a lead magnet on your LinkedIn page?
If you would like to check out another lead magnet we are currently using here at Prominence Global please check out the follollwing link:
3 steps to becoming a LinkedIn Content Ninja Assessment
P.S. Here are 5 ways we can help you accelerate your Lead Generation results:
1. Grab our free 4-Week LinkedIn Profile Optimisation Course
It’s the road map to positioning your profile in the top 5% of the 800+ million LinkedIn members – Click Here
2. Join our FREE LinkedIn Group and connect with entrepreneurs who are scaling too
It’s our Facebook community where smart entrepreneurs learn to get more leads and smart ways to scale using LinkedIn — Click Here
3. Take our FREE LinkedIn Productivity Assessment
Score your current presence and activity on LinkedIn against industry best practice benchmarks. Receive customised results instantly and as a BONUS you’ll get a FREE PDF download of Amazon’s Best-selling book F“Influencer” Click Here
4. Join our LinkedIn Inner Circle Solo Program Click Here for more details
5. Learn more about the four most effective conversion strategies for LinkedIn success
When we analysed the most successful conversion campaigns amongst these, we found there are four very specific strategies that deliver the most consistent results year after year. We call them ‘The Magic Four’. Take the Questionnaire now to assess your suitability Click Here