Initial LinkedIn Check
Prior to commencing any of the below programs, we will do a complimentary check based on your client avatar to ensure your target market is not only on LinkedIn but also active. This will give us a good indication of the potential market size for your service.
Your profile needs to be world class to attract and engage the right audience, this is a critical first step.
We will also work on a series of scripted messages our team use to engage with new and existing connections, these need to be written by you (with our guidance) to ensure they are in your “voice” but are basically the following:
- Your Connection message
- Welcome message for new connection
- Birthday message
- New Job message
- Work Anniversary message
- Call to Action messages
- Next steps series
Once this is complete we can move into the strategy creation and implementation phase.
Done for you
This program is a minimum 6-month investment and month to month from there forward. This process is all about Authority Marketing and positioning you as the "go-to" person in your industry. In this program, our team creates the required monthly content based on the strategy we agree upon.
- 6 x Status posts (text only)
- 2 x status posts (inc images)
- 4 x Video scripts and accompanying status posts
- 1 x Pulse Article
These posts need to be a succinct 1,300 characters maximum in length including any hashtags or CTA's. This content is designed to position you as an industry expert, create engagement and dialogue with you, and most importantly generate qualified leads for you to have conversations with about your services. These people are much further down the process of knowing who you are, what you do and a lot about you from consuming this content regularly, and therefore come to these conversations pre educated and of the belief you are the potential solution to their needs.
Whilst we need you to be shooting these videos, we deliver them to you as scripts ready to upload to a teleprompter app on your phone and give you guidance on how to record these quickly and effectively. These raw files are then sent to us via Dropbox and we turn them into polished completed videos with captions and branding.
Here are a few examples of what these would look like.
Here also are some samples of the written content we would be creating, keeping in mind this would need to be tailored as bespoke content for you and your market.
- Initial Strategy creation
- Connecting you with the right people (we aim to send 40 to 50 connection requests per day, 6 Days per week)
- Uploading your content 3 days per week
- Implementing our low-level engagement strategy through private messages
- Implementing your conversion strategy through both private messages and the content call to actions
- Answering messages from your connections (some will need a direct response from you, we sent you links to these conversations daily)
- Responding to comments on your content
- Regular meetings with you on strategy tweaks and ongoing process improvement
- You will only need to shoot the 4 video files each month and have the higher level conversations.
Done With You
This program is the above program without the content creation. If you have the team to create content based on a format we will provide this might just be an option for you.
These programs are not for everyone.
This program is the above program without the content creation. If you have the team to create content based on a format we will provide this might just be an option for you
Complete the form below and we will organise a time to connect and explore whether this program suits your needs.