A splendid adage I came across many years ago, which still resonates profoundly today, is, “Your lead generation strategy is only ever as good as your ability to convert leads into sales…”
The perennial question I’m often asked is, “Adam, I’m experiencing an uptick in traffic and inquiries, yet I’m still grappling with converting them into more sales. How can I enhance conversions with my LinkedIn contacts?”
Lead generation is an indispensable facet of expanding any enterprise. If you aim to have paying patrons, it’s imperative that your company possesses a dynamic mechanism for generating leads and seamlessly transforming them into sales!
However, generating leads is no mean feat. In reality, it demands a considerable measure of finesse and a substantial investment of time. The calibre of leads generated constitutes the inaugural stride towards augmenting sales.
Here’s how you can procure more superior leads on LinkedIn without squandering your time:
Curate Your Profile
Cultivating a first-rate LinkedIn profile lays the cornerstone for any LinkedIn strategy. Your LinkedIn profile serves as your virtual calling card and necessitates consistent cultivation and updates. It’s the inaugural port of call for a prospective business or potential client to connect and peruse your enterprise.
Ensure your profile encompasses the following elements:
- A Professional Headshot
- An Informative Headline enriched with Keywords and the outcomes you can achieve for clients
- A Comprehensive Work History
- Educational Credentials
- A Distinctive Background Image that captivates attention and imparts information.
For an exemplary profile setup, peruse my LinkedIn Profile: Adam Houlahan
LinkedIn serves as a hub for connecting with clients, potential partners and other business owners. It’s a social business network, and it’s imperative to leverage it as such. Extend your hand, engage in conversation, and forge connections to broaden your network.
Consider these avenues for connecting on LinkedIn:
- Give an endorsement.
- Offer a thoughtful comment.
- Extend a connection request.
- Offer congratulations where due.
- Express appreciation for content.
- Provide a recommendation.
- Disseminate valuable content.
When initiating a connection with a new contact on LinkedIn, ensure your interactions emanate authenticity. There’s little more disheartening than receiving a formulaic greeting or connection request from a complete stranger. People can discern hastily-crafted messages, so ensure your initial outreach is genuine and sincere.
Craft and Share Superior Content
Typically, once a visitor peruses your profile and deems you a potential connection, they’ll journey to your recent updates and posts. LinkedIn facilitates the creation of content in various formats such as updates, images, posts, or newsletters.
Prior to embarking on your posting journey, establish a content strategy and monthly schedule. I’ve previously delved into the details of a content strategy in previous blogs, so do take a look for additional insights. Ensure your content mix comprises both organic and curated material pertinent to your audience.
Maintain a professional tone and align your content with your brand and messaging consistently. Equally vital is the frequency and timing of your posts. Cultivating a regular content schedule that’s pre-planned is the linchpin to effective content sharing. For instance, if you’re aiming for three posts per week, uphold that consistency in both creation and scheduling. Consider repurposing and leveraging existing content; be it from a source you follow or content of your own creation. Ensure a balanced mix of the content types mentioned above for optimal outcomes. Also, leverage the power of AI.
Embrace Sales Navigator
Whenever I host a webinar about LinkedIn, the question of whether to invest in a Sales Navigator account invariably arises. The answer is straightforward: if you’re serious about driving lead generation and conversions, Sales Navigator stands head and shoulders above the rest. While it may appear to entail an investment, it’s one that’s bound to yield substantial returns in no time.
Sales Navigator Unpacked
Curious about what sets Sales Navigator apart from Premium? Allow me to shed some light on its distinguishing features:
- It extends your reach, empowering you to pinpoint prospects with precision, saving, sorting, and keeping tabs on potential leads.
- Set alerts that prompt timely follow-up actions and collate pertinent notes.
- Archive your searches to sidestep the need for repetitive queries.
- Rediscover clients who once engaged with your company but have since slipped off the radar.
- Discern prospects most inclined to respond to your outreach. Plus, enjoy an augmented quota of InMails for direct communication.
Compelling Lead Magnets
Another stellar strategy to elevate your presence and amplify lead generation on LinkedIn involves the strategic use of captivating lead magnets. Think webinars, podcast series, engaging videos, consultation calls, as well as virtual and automated events. Let’s not forget the power of Scorecard Marketing. These offerings can seamlessly intertwine with complimentary book releases, free courses, and workshops – all geared towards enticing your audience into decisive action, compelling them to sign up for what you’re presenting.
Deliver high-calibre posts to your audience about your events, complimentary resources, and marketing assets. This approach not only fosters engagement but also encourages your audience to opt in, granting you a golden opportunity to converse with them directly about the value you bring to the table.
Here’s a parting reflection and a timeless principle to carry with you…
Every step and choice you take should align with a comprehensive strategy aimed at driving conversions for your business. When you’re promoting your enterprise, consider this pivotal question: If I were in my prospect’s shoes, what would compel me to become a valued paying customer or client of my own?
P.S. Here are 4 ways we can help you accelerate your Lead Generation results:
1. Take our FREE LinkedIn Productivity Assessment
Score your current presence and activity on LinkedIn against industry best practice benchmarks. Receive customised results instantly and as a BONUS you’ll get a FREE PDF download of Amazon’s Best-Selling book “The LinkedIn Playbook” Click Here
2. Free 1 day workshop (Sydney) – Come to a free full day live event in Sydney on October 6, 2023. It’s the last event in our tour around Australia and New Zealand. Here is the link to register Click Here
3. Join our regular online Masterclass (Worldwide) – Learn HOW to leverage all the latest LinkedIn features to generate more leads, higher income and become the trusted sage in your industry now. To register Click Here
4. Join our Content Ninja Club Today!
This Club is a community of professionals who are dedicated to mastering LinkedIn engagement and seeing real results. In fact, members experience a 300% to 1000% increase in content traction! Join today Content Ninja Club Registration