Everybody is talking about AI, but let’s remember: AI is a tool. And, on LinkedIn, it can help you more than you may think. In our era of AI, the time is ripe for you to use AI to your advantage, but don’t forget: the human element cannot be ignored. Don’t fall into the trap of thinking AI can do it all for you. It can’t – it simply isn’t you, and on LinkedIn, people want to connect with you, and not some AI-generated copy of you.
AI and optimising your LinkedIn experience
Updating your LinkedIn profile used to be all about simply updating your job title or adding a new skill. The LinkedIn of 2025, however, is remarkably different. And, thanks to AI, it’s easier for you to optimise your LinkedIn profile to make it more memorable, and more effective as a lead generation tool. LinkedIn’s suite of AI tools can help you create great posts, discover new opportunities, find content that you’ll want to engage with, and so much more. AI is also embedded in LinkedIn’s content and job recommendation engines. Deep learning models and collaborative filtering techniques analyse your interactions, interests, and network to recommend the most relevant opportunities and content to you. And, if you go beyond LinkedIn itself, you’ll find that AI tools like ChatGPT, Perplexity, and DeepSeek can analyse your profile contents and give you recommendations on how to optimise your profile in line with up to date best practices.
AI and sharing your personal brand
Not everyone finds that writing comes easily to them, and that’s where AI can help you create your LinkedIn posts too. AI tools can be especially useful when you remember that the art of a great LinkedIn post is rooted in exceptional storytelling. AI writing assistants can take your ideas or even bullet points and turn them into a compelling narrative. You can even feed your chosen AI tool a set of keywords and it’ll help you create a great story. Remember though, that your AI tool is not you, so don’t simply copy and paste that content into your status. You need to add your human touch to make sure that post truly resonates with your audience, and will achieve the results you’re looking to achieve.
LinkedIn’s content recommendations and your LinkedIn activity
LinkedIn’s AI-driven content recommendation engine is superb. It’s no longer a game of trying to go and find the right type of content you want to engage with – the algorithm will serve it up to you. LinkedIn’s content recommendation systems play a key role in helping you maintain an active, relevant presence across the platform. These systems analyse your interests, engagement patterns, and industry trends to suggest articles, posts, and even prompts for original content. You’ll never run out of ideas, or content to engage with, thanks to LinkedIn’s AI-driven content recommendations.
AI as an enhancement tool
While AI can be a powerful ally in cementing your personal brand, it’s important to remember that it’s not a replacement for authenticity. The most effective LinkedIn profiles in 2025 are those where AI enhances, rather than replaces, a person’s unique voice and story. AI can suggest keywords, optimise phrasing, and recommend content, but the heart of your brand, including your values, vision, and personality, must still come from you.
Let LinkedIn’s AI tools help you build a better personal brand, and enhance your experience on the world’s number one professional platform. If you need help with optimising your profile, Prominence Global can help.
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