Hey there! Let’s get real for a moment. Is your business unleashing the full potential of LinkedIn?
Are you harnessing its power to boost your brand’s visibility, expand your network, snag leads and conversions, and ultimately drive up your revenue? If not, you’re missing out on a golden opportunity that could be a game-changer for your success.
Believe it or not, LinkedIn is a powerhouse platform that often goes overlooked by many businesses.
But fear not, because it’s not too late to make the most of it! In fact, LinkedIn can be a game-changing addition to your social media content strategy. And we’ve got you covered with this blog post that’ll break down all the essential building blocks of an effective marketing strategy on LinkedIn.
So, are you ready to take your LinkedIn game to the next level? Let’s do this!
How to use LinkedIn for your marketing:
Content Delivery
LinkedIn has become a distribution platform for B2B content. Specifically, content that helps brands position themselves as industry authorities. For personal accounts, content distribution is all about establishing your expertise.
You can share your content using the following:
- Blog posts
- Newsletters
- Case studies
- Reviews and testimonials
- Customer success stories
- Videos (interviews, webinar shorts, tips, workshop clips)
Here is an example of a video post:
The platform is not only a great place to do business but it is also a social platform and a trusted source for news.
Here are some ways you can use the platform to market and share news with your clients:
- New products you have available
- Launches of new services and products
- Company news like milestones, anniversaries, new company hires
- Upcoming events (Masterclasses, webinars, live events
- Client success stories
- Company success stories
- Upcoming news or pending milestones
Lead Generation
Linkedin is well known for its ability to be a selling hub and a place to generate quality leads and revenue.
Here are some ways to drive leads for your business:
- Promote web events, workshops and masterclasses
- Use Sales Navigator to target the right people
- Lead Magnets (Scorecards, Video Posts, Web Events, Live Events)
- Connect with the right people
Top tips to improve your marketing strategy on LinkedIn
Post original and engaging content
Usually, once someone has looked over your profile and thinks you may be someone they want to connect with they will make their way down to your recent updates and posts on your profile. Linkedin will allow you to create content in the form of Updates, Images, Posts or Newsletters.
Before you start posting anything on LinkedIn you should be creating a content strategy and monthly schedules for posting your content. We have previously spoken about a content strategy here so check it out for more tips. Make sure you are using a mix of organic content and curated content that is relevant to your audience.
Make sure your content is professional and matches your brand and message across the board, the amount of content you publish and when to share is also important, creating a consistent schedule of content that you are planning in advance is the key when posting your content. For example, if you plan to post 3 times per week make sure you are consistent in making and scheduling those posts, our team would suggest posting or sharing something daily. Look to leverage and repurpose older content, you could share content from someone you follow or you can create your own content, make sure you’re keeping it consistent with a good mix of all of the above types of content for best results.
Don’t be a robot, use your authentic voice!
LinkedIn is known as a professional platform but make sure you are being your authentic self and portraying yourself to your audience. No one wants to follow a robot on the platform so being yourself is going to attract the attention of the type of people you want to work with. Don’t be afraid of showing a sense of humour and being informal in your posts at times.
Content works best on the platform when it’s personable and relatable, this is the key to building a following.
Leverage your employees to promote the business
Ultimately you want your business and brand to reach as many people as possible, having your employees promote your business is only going to further drive engagement and reach for your brand. Having an employee become a trusted source and somewhat of an expert in your field is also another way to build your brand and drive further engagement.
Use LinkedIn Analytics to track your best-performing posts
Using this feature is a must if you are posting content and using a content strategy on the platform. Here are some of the things it will allow you to do:
- Which types of posts earn the most engagement
- Whether there’s a time or frequency that impacts performance
- How your employees and personals impact your company’s reach
- Whether your LinkedIn content is generating traffic and leads
After running through some of our best tips, What does your marketing strategy look like? Some of the best accounts on LinkedIn have the right amount of personality, helpful and meaningful content, helpful advice, and a sense of expertise in the field they are in. Establish yourself as the go-to in your industry and you will start to see an increase in engagement, quality leads and eventually revenue flowing from the platform.
P.S. Here are 5 ways we can help you accelerate your Lead Generation results:
1. Follow Adam Houlahan’s LinkedIn Profile Now Click Here
2. Join our FREE LinkedIn Group and connect with entrepreneurs who are scaling too
It’s our Facebook community where smart entrepreneurs learn to get more leads and smart ways to scale using LinkedIn — Click Here
3. Take our FREE LinkedIn Productivity Assessment
Score your current presence and activity on LinkedIn against industry best practice benchmarks. Receive customised results instantly and as a BONUS you’ll get a FREE PDF download of Amazon’s Best-selling book “The LinkedIn Playbook” Click Here
4. Join our Content Ninja Club Today!
This Club is a community of professionals who are dedicated to mastering LinkedIn engagement and seeing real results. In fact, members experience a 300% to 1000% increase in content traction! The best part? You can join the Club accessing a comprehensive set of tools and resources for just $197 AUD/month with no lock-in contracts. Join today Content Ninja Club Registration
5. Learn more about the four most effective conversion strategies for LinkedIn success
When we analysed the most successful conversion campaigns amongst these, we found there are four very specific strategies that deliver the most consistent results year after year. We call them ‘The Magic Four’. Take the Questionnaire now to assess your suitability Click Here
