Most people are now aware of the value of LinkedIn, especially as a powerful networking tool. Did you know the platform is currently offering a feature called Services Pages?
Service pages are an extremely effective way to showcase your services or products, generate leads and attract more clients. They’re essentially dedicated landing pages that showcase your services at no cost. These pages are great at creating exposure and putting your company in front of more potential clients. You can include information about your business, and add services as well as customer reviews and testimonials.
Why Create Service Pages?
Why create a service page? LinkedIn currently has over 58 million companies on its platform in turn providing a massive amount of exposure for your business.
Through the service pages, your business will have the opportunity to interact with 58million + companies.
For example, if your business offers a service such as “Business & Sales Coaching” you could establish a service page on the platform under “Business sales coaching” in the service providing area. When other users search for a business sales coach you will appear in a search result.
Improve conversion rates
The ability to push people to your profile page will allow you to track the number of leads you qualify from your page. Service pages have excellent conversion rates as they go straight to the point of generating business opportunities.
They will also allow you to develop a larger client base due to the sheer number of potential clients on the platform.
LinkedIn is essentially a digital marketplace, buyers come to buy what you the seller are providing.
A service page will give you the option of directly seeking consumers from your page, it will allow a complete search of businesses available and what they want most.
This information will allow you to market your service or product to the appropriate target audience and provide the solutions these consumers need.
How to create a service page:
To Create a Service Page you don´t need a Premium business subscription. You just have to do the following steps:
- Click the Me icon at the top of your LinkedIn profile homepage.
- Click the View Profile button.
- Click the Open to option.
- Select Providing services.
- Click the Continue button after reviewing How it works.
- Complete the Service Page setup information.
- Click the Next button.
- Preview the information that will appear on your Service Page.
- Click the Make changes button to adjust your Service Page or click the
- Publish button to make your Service Page viewable by members.
Also, you can link your Linkedin Service page to your Linkedin Company pages. Linking your pages offers a direct path for potential clients to view your services listed.
Tip: Keep in mind that you can add up to 10 services to your LinkedIn profile. So choose the ones you are sure you can provide most efficiently to your potential customers.
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