Connection requests are an opportunity, not an obligation Personalisation is your priority Sending a blank LinkedIn connection request is akin to sending a blank message. You’re communicating nothing at all. Worst of all, your recipient will realise that. First impressions matter, and a blank message equates to a complete lack of effort. LinkedIn itself, […]
In 2020 and 2021 there’s been a huge surge in the volume of online content claiming to be “thought leadership”. But is it really? LinkedIn’s research shows that 63% of buyers feel that thought leadership “is important in providing proof that an organization genuinely understands or can solve your specific business challenges”. The problem is […]