There have been instances when I’ve allowed time spent on LinkedIn to slip out of my control. It’s quite simple to lose track of time on this platform, and with nearly 30,000 connections, I’ve found myself overwhelmed at times, struggling to respond to everyone. Regrettably, I have to admit that LinkedIn has occasionally become a […]
Do you care about your customers? To what extent? The success or failure of your business hinges on the answers to these questions. All of the successful business leaders I know and admire care about their customers’ experience. While brands today are beginning to realise what it really takes for the growth, progress, and success […]
Creating content is a huge job … Said every business owner ever! Whether you’re tackling content creation on your own or outsourcing it to someone else, you constantly have to be on top of every step of the process. Every piece of content follows a timeline that includes planning, creating, editing, publishing and marketing. There […]
I can’t tell you how many people ask me – how do I find my message? While to some it might be easy to explain what their message, many (many) business owners struggle with this and are confused when it comes to their marketing message. When I ask business owners what they think it is, […]
Let’s get real friends – In business, trust is everything. With trust, you’ll have customers (or clients) for life. Without trust, you may as well pack up and go home. Your ability to market your business online and build a strong follower base to generate leads is a testament to how you can create trust with […]