Most people have probably heard of the term “Lead Magnet” we will get into what they are if you don’t know shortly. Usually, a business will set them up on a website but do you have one on your LinkedIn profile? What are lead magnets? A lead magnet is defined as a free offer that’s […]
LinkedIn is the world’s premier business network with 800 + million users in 2022. Why are so many people using the platform? One of the biggest reasons is to strengthen their professional networks and connect with people in their chosen fields. It’s also a great place to stay in touch with colleagues both old and […]
What is LinkedIn Sales Navigator? Sales Navigator utilises the power of LinkedIn’s 800M+ member network to help Sales professionals find and build relationships with prospects and customers through modern selling. On average, modern selling leaders see: +15% more sales pipeline created +42% larger deal sizes closed +59% of total revenue influenced by Sales Navigator It’s […]
With over 800 million users and counting, it’s no surprise that LinkedIn is now one of the most actively used platforms when it comes to recruiting, professional networking, and keeping up to date with industry knowledge. We’re going to look back on 2020 and 2021 as a tipping point in the history of the internet. […]
Nothing irks people more than a blatant sales pitch in a LinkedIn connection request or the first message you get from a new contact. Whether it’s social media, email, or any other medium, it’s something that just won’t entice many people to open. Make sure you are being patient and invest in building a reason […]
What it takes to be a LinkedIn Influencer! LinkedIn is home to 65+ million decision-makers, 800+ million members, 57 million companies in over 200 countries around the world all of whom came to LinkedIn with a purpose. A question that crops up time and again is: What does “influence” mean on LinkedIn. To keep […]
Are you searching for ways to stand out in a noisy online world? Are you wondering how some of the leading companies use LinkedIn to achieve their goals? Do you want to create a stronger presence on LinkedIn? The answer to those questions is….. You need to increase your visibility! With LinkedIn becoming more and […]
Your LinkedIn profile is a platform that allows you to communicate your points of difference in the professional world better than say a traditional resume or networking event. It’s focus should be to showcase you, your business, what you stand for and ultimately lay out how your clients can benefit from what you do. Is […]
LinkedIn has ticked over 800 million registered users making it a prime place of business for working professionals. If creating a trusted brand and presence in your chosen field is something you are after, then mastering all facets of LinkedIn and striving to become that leading authority will be a key to your success. Creating […]
LinkedIn is a great way to connect with people in your niche or industry. But if you’re not using it correctly, then all of those hours spent creating an amazing company page could be wasted because no one will take the time to scroll down and view it. Make sure that when potential clients land […]
LinkedIn is an excellent platform for discovering, sharing and publishing new content. One of the best ways to get your message across is by publishing newsletters. With a newsletter, only those who subscribe will receive notifications and this will increase the chances that they’ll see what you have on offer because it’s relevant for your […]
Content Marketing on LinkedIn is all about connecting with a defined audience, building trust and keeping them engaged so that they ultimately become clients. So, one of the questions our clients ask most frequently is “What is the secret to getting more engagement on LinkedIn?” That’s a vital question and sometimes our clients are a […]
One member of our Prominence Global team over in New Zealand was lucky enough not to be in a COVID lockdown for a while and managed to attend a business breakfast in person. They told him there would be time for networking before and after the guest speakers’ presentations so he should bring plenty of […]
In 2020 and 2021 there’s been a huge surge in the volume of online content claiming to be “thought leadership”. But is it really? LinkedIn’s research shows that 63% of buyers feel that thought leadership “is important in providing proof that an organization genuinely understands or can solve your specific business challenges”. The problem is […]
SSI is LinkedIn’s Social Selling Index. If it’s still a bit of a mystery to you, you’ve come to the right place. We’re going to step through what it is, how it works and how you can use it to help make sure you’re getting the best out of the platform. Before we get into […]
You don’t have to be very old to remember that there was a time when almost no business networking happened online. The social media phenomenon was in its infancy and was largely just that – social. Keeping up with friends and family, not making business connections. In fact, back then most business people would have […]
6 reasons why you must have one One of the first questions all our clients ask is whether they need a company page for their business as well as their personal LinkedIn page. First, back to basics. The best foundation for building traction for your business on LinkedIn is still to start with a very […]
I’m not going to use up space in this post trying to persuade you to use video on LinkedIn. The jury is long since in on that issue and I’ve written about it elsewhere. Simply put, including video in your LinkedIn content mix will boost engagement substantially. All the research, my own experience and that […]
There are now 750 million people on LinkedIn. Some of them you want to meet and others you should avoid at all costs, although you may not be able to at first. But Adam, I hear you say, you keep telling us we should expand our reach and build up a large network on LinkedIn. […]
“To go fast, go alone; to go far, go together” There’s plenty of dispute and conjecture about the origin** of this proverb but it does make a point that seems universally applicable. Even if we’re not sociable all the time and need our own space, human beings are naturally social. We seem to do best […]
LinkedIn has evolved significantly since its launch in 2003. With over 750 million members to date, LinkedIn is the largest professional networking site in the world. Utilised for a plethora of reasons, whether it be job searching, recruiting, networking, or building your personal brand to leverage yourself as an influencer – LinkedIn is the world’s […]
So you want to become an influencer? Congratulations! Now for the big question – what is it that you want to be influential about? Defining your personal brand and determining what it is you want to be known for is an essential strategy for success. Don’t skimp on this part, or you’ll be setting yourself […]
If you’ve been on LinkedIn for a while I’m sure you’re already aware that there are settings that you can use to control which information the network can see and how others can communicate with you. But do you know just how much information LinkedIn collects about you and how to manage this? There may […]
If you’ve not used Inmail before here’s a quick explanation. It’s a direct messaging function that’s available to all LinkedIn users and it’s roughly 3 times more effective for prospecting than email. If you still have a free LinkedIn account you will be charged a fee for each Inmail. If you are a Premium member […]