One of the most common questions my clients often ask is whether they require a company page for their business alongside their personal LinkedIn profile. My response remains a definite…YES! What exactly are LinkedIn company pages, you ask? These pages serve as a channel for organisations to exhibit their business, unite employees, […]
As the CEO and founder of a LinkedIn marketing agency, I appreciate the significance of every detail involved in creating successful events. Over the years, I have refined and enhanced my processes with each event, resulting in remarkable experiences that continue to improve. However, I am aware that generating excitement for online events can pose […]
LinkedIn proves to be an invaluable resource for anyone seeking to expand their professional network. With a staggering 930+ million users, it offers a splendid platform for forging connections with potential clients, partners, and industry thought leaders. Unlike other social media platforms, LinkedIn specializes solely in business-related content, encompassing the display of one’s experience and […]
So you want to become an influencer? Congratulations! Now for the big question – what is it that you want to be influential about? Defining your personal brand and determining what it is you want to be known for is an essential strategy for success. Don’t skimp on this part, or you’ll be setting yourself […]
There’s a lot of advice around aimed at helping job seekers to sharpen their skills for remote video interviews. But what about the interviewer? If you’ve had to do a remote selection interview on video you know that it’s just not the same as doing it in person. There are three main aspects that need […]
Do you care about your customers? To what extent? The success or failure of your business hinges on the answers to these questions. All of the successful business leaders I know and admire care about their customers’ experience. While brands today are beginning to realise what it really takes for the growth, progress, and success […]
Lockdown, layoffs and losses. The COVID-19 crisis has unleashed a pandemic no one could have ever imagined or anticipated. DID YOU KNOW: According to the United Nation’s recent report on the impact of the COVID crisis: – We could lose between 5 million and 25 million jobs. – Small and medium enterprises, the self-employed and […]
We have all had to bear the brunt of burn out, stress and uncertainty, as a business owner. In fact, many of us are on the same boat given the current climate. But the question is, what are you going to do about it? How will you win your life and business back? While many […]
Let’s face it – being your own boss is liberating. You create your own rules, hours, schedule, work ethics, vision and the path of success. But this flexibility and freedom does come with a cost – having to do so much work in so little time, especially when you have to micromanage yourself. While British […]
For anyone who has worked in a corporate setting, you must have been on the receiving end of the much dreaded “performance reviews”. We have all been through this or have had to facilitate these meetings. But the question of the hour is – are these reviews effective after all? According to some recent studies […]
“We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn.” – Peter Drucker Given the global competition, the need for every organisation in this new year and decade is to innovate, adapt and update. This is true […]
Are you at the stage where your business is rapidly growing? How prepared are you for this growth? Have you drafted a concrete plan that can help you figure out what you must do at this critical stage? Now, business expansion can happen in two ways: as a result of voluntary efforts made by the […]
What are the biggest bottlenecks you have encountered as a business owner so far? Too many processes? Your team failing to meet deadlines? Or is it angry customers? For many entrepreneurs in the initial stages of starting up there is one bottleneck more often than not: Ourselves. As we excitedly attempt to do every little […]
Being a business owner and a member of a family means that the line between professional and personal life is often blurred. More often than not, wouldn’t you agree?! So if we are living in a world always connected and very little balance (unless you’ve mastered it!), can there ever really be a balance? But […]
In today’s competitive environment, having an amazing product isn’t enough to make it as an entrepreneur. We’ve talked a lot about the importance of building trust and rapport with your audience. People buy products for a variety of reasons, but trust and connection are both a huge part of the equation – you can’t expect […]
Becoming a thought leader in your industry is one of the most effective ways to catapult your business to the next level. But as you set out to become an influencer you might face doubts, confusion and questions about how to break into the world of influencing. At first glance, it might seem like every […]
BIG MISTAKE: Does this scenario sound similar to you? You’ve been on social media for a long time, pouring your time and energy into creating content that’s not really getting you “anything”. And by anything you mean sales, don’t you? There are a few big mistakes business owners make when it comes to social media […]
Content … there’s a huge amount of it out there on the internet. Wouldn’t you agree? So how to do you stand out in the sea of words, videos, infographics, images and podcasts? Well, I’ve got a few tips for you. I’ve been running a LinkedIn Influencer challenge to my VIP list and one of […]
Social media, love it or loathe it, is one of the major ways we as business owners stand out there in a sea of competition. It helps people get to know us. It helps them understand who we are, what we do and why we get up in the mornings. It shows people how we […]
Let’s get real friends – In business, trust is everything. With trust, you’ll have customers (or clients) for life. Without trust, you may as well pack up and go home. Your ability to market your business online and build a strong follower base to generate leads is a testament to how you can create trust with […]
