Pose this question to you and your team…..
Is your business using LinkedIn to its potential?
Are you using it to improve brand awareness, build your network, generate leads and conversions, and increase revenue? LinkedIn is a platform that’s often overlooked and for many businesses a missing link that could prove vital in their own successes.
The truth is, LinkedIn can be a powerful addition to your social media content strategy.
This blog breaks down the building blocks of an effective marketing strategy on LinkedIn.
How to use LinkedIn for your marketing:
LinkedIn has become a distribution platform for B2B content. Specifically, content that helps brands position themselves as industry authorities. For personal accounts, content distribution is all about establishing your expertise.
You can share your content using the following:
- Blog posts
- Case studies
- Reviews and testimonials
- Customer success stories
- Videos (interviews, webinar shorts, tips, workshop clips)
Here is an example of a video post:
Announcing company launches, events and news
The platform is not only a great place to do business but it is also a social platform and a trusted source for news.
Here are some ways you can use the platform to market and share news with your clients:
- New products you have available
- Launches of new services and products
- Company news like milestones, anniversaries, new company hires
- Upcoming events (Masterclasses, webinars, live events
- Client success stories
- Company success stories
- Upcoming news or pending milestones
Linkedin is well known for its ability to be a selling hub and a place to generate quality leads and revenue.
Here are some ways to drive leads for your business:
- Promote web events, workshops and masterclasses
- Use Sales Navigator to target the right people
- Lead Magnets (Scorecards, Video Posts, Web Events, Live Events)
- Connect with the right people
Top tips to improve your marketing strategy on LinkedIn
Post original and engaging content
Usually, once someone has looked over your profile and thinks you may be someone they want to connect with they will make their way down to your recent updates and posts on your profile. Linkedin will allow you to create content in the form of Updates, Images, Posts or Newsletters.
Before you start posting anything on LinkedIn you should be creating a content strategy and monthly schedules for posting your content. We have previously spoken about a content strategy here so check it out for more tips. Make sure you are using a mix of organic content and curated content that is relevant to your audience.
Make sure your content is professional and matches your brand and message across the board, the amount of content you publish and when to share is also important, creating a consistent schedule of content that you are planning in advance is the key when posting your content. For example, if you plan to post 3 times per week make sure you are consistent in making and scheduling those posts, our team would suggest posting or sharing something daily. Look to leverage and repurpose older content, you could share content from someone you follow or you can create your own content, make sure you’re keeping it consistent with a good mix of all of the above types of content for best results.
Don’t be a robot, use your authentic voice!
LinkedIn is known as a professional platform but make sure you are being your authentic self and portraying yourself to your audience. No one wants to follow a robot on the platform so being yourself is going to attract the attention of the type of people you want to work with. Don’t be afraid of showing a sense of humour and being informal in your posts at times.
Content works best on the platform when it’s personable and relatable, this is the key to building a following.
Leverage your employees to promote the business
Ultimately you want your business and brand to reach as many people as possible, having your employees promote your business is only going to further drive engagement and reach for your brand. Having an employee become a trusted source and somewhat of an expert in your field is also another way to build your brand and drive further engagement.
Use LinkedIn Analytics to track your best-performing posts
Using this feature is a must if you are posting content and using a content strategy on the platform. Here are some of the things it will allow you to do:
- Which types of posts earn the most engagement
- Whether there’s a time or frequency that impacts performance
- How your employees and personals impact your company’s reach
- Whether your LinkedIn content is generating traffic and leads
After running through some of our best tips, What does your marketing strategy look like?
Some of the best accounts on LinkedIn have the right amount of personality, helpful and meaningful content, helpful advice, and a sense of expertise in the field they are in. Establish yourself as the go-to in your industry and you will start to see an increase in engagement, quality leads and eventually revenue flowing from the platform.
P.S. Here are 5 ways we can help you accelerate your Lead Generation results:
1. Follow Adam Houlahan’s LinkedIn Profile Now Click Here
2. Join our FREE LinkedIn Group and connect with entrepreneurs who are scaling too
It’s our Facebook community where smart entrepreneurs learn to get more leads and smart ways to scale using LinkedIn — Click Here
3. Take our FREE LinkedIn Productivity Assessment
Score your current presence and activity on LinkedIn against industry best practice benchmarks. Receive customised results instantly and as a BONUS you’ll get a FREE PDF download of Amazon’s Best-selling book “The LinkedIn Playbook” Click Here
4. Join our Content Ninja Club Today!
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5. Learn more about the four most effective conversion strategies for LinkedIn success
When we analysed the most successful conversion campaigns amongst these, we found there are four very specific strategies that deliver the most consistent results year after year. We call them ‘The Magic Four’. Take the Questionnaire now to assess your suitability Click Here