With well over 950 million users worldwide, LinkedIn is unquestionably one of the largest platforms on the planet. In my view, it’s a platform every business owner and entrepreneur should be utilising to grow their brand.
An excellent method to do just that is the LinkedIn Newsletter.
What exactly is a LinkedIn Newsletter?
It’s a series of articles you can create and publish on a regular basis. It should focus on a specific topic related to what you do, catering to the needs of your audience.
Once your audience subscribes to your newsletter, they will receive a notification when you post new content.
So, what sets a post apart from a LinkedIn newsletter?
The primary distinction lies in where your content appears. When you publish posts, they go onto your timeline. Your connections only come across them by scrolling through their feed or visiting your profile.
In contrast, when you publish a newsletter, your subscribers receive notifications, significantly increasing the chances of people seeing and consuming your content.
Take a look at my latest Newsletter here to get an idea of their appearance, and why not subscribe while you’re there: LinkedIn2Success LinkedIn Features you need to implement right now
Here’s why you should start creating one today!
LinkedIn Newsletters Help Establish Authority
In any business and brand, one of the most critical elements for success is trust. Building trust is achieved by becoming a trusted authority in your field. I’m currently employing these LinkedIn newsletters for precisely that purpose. They enable me to impart valuable knowledge about a topic to my audience on a biweekly basis, building trust and giving them something to look forward to.
LinkedIn Newsletters Broaden Your Audience
LinkedIn excels at rewarding content that garners the most interaction. If you’re creating exceptional content that drives engagement, LinkedIn will start displaying it to a broader audience. Have you ever noticed content from second or third-tier connections in your feed? This occurs because some of your connections have engaged with that content, prompting LinkedIn to show it to a wider audience. Therefore, crafting outstanding content will increase its visibility, and expand your audience.
Newsletters Foster Engagement
What I find exceptional about creating newsletters is that it enables you to refine your contact list. When setting one up, you’ll have the opportunity to invite people to sign up. Generally, those who sign up are the ones resonating with your message. This, in turn, enhances engagement with your newsletters. Additionally, it allows you to enhance engagement with the rest of your profile, posts, videos, and so on. This typically happens when your subscribers discover your outstanding content via your newsletter, piquing their curiosity and leading them to your profile to consume other pieces of content you’ve created.
Newsletters Enhance Brand Awareness
Usually, when you’re expanding your connections, it’s with individuals you should be able to do business with or collaborate with in some way. Unfortunately, most of the time, after connecting, people tend to forget who you are. Publishing your own newsletter is an excellent way to re-introduce your brand to some of those individuals. It’s a great method to remind them about what you do, your brand, and to showcase a solution or answer they may be seeking.
Newsletters Facilitate Lead Generation
For any business, lead generation is a crucial component of their overall strategy. Ultimately, if you’re not consistently generating leads, your business will struggle to succeed. Creating a well-crafted newsletter is an excellent method to generate leads for your business. It’s essential to once again demonstrate your expertise to your audience. LinkedIn is a considerably more effective tool for lead generation than both Facebook and Twitter, so utilise your newsletter to guide those individuals to your business.
LinkedIn, a proven marketing instrument, has many tools available for users to elevate their content’s platform presence. One of the most powerful tools available is the newsletter publication feature.
Newsletters are an excellent avenue for maintaining a connection with your followers. They not only serve to promote fresh content but can also serve as a means to cultivate deeper relationships with your audience while expanding your reach. Publish content that aligns with your marketing objectives, and you will be propelling toward achieving your goals.
Do not overlook the potential of this feature.
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