What is LinkedIn Sales Navigator?
Sales Navigator utilises the power of LinkedIn’s 800M+ member network to help Sales professionals find and build relationships with prospects and customers through modern selling. On average, modern selling leaders see:
- +15% more sales pipeline created
- +42% larger deal sizes closed
- +59% of total revenue influenced by Sales Navigator
It’s the ultimate sales management tool designed specifically for lead generation and sales prospecting on the LinkedIn platform. You can choose from three different versions, each with varying features, but each version allows users to search for, connect with, and save leads within their LinkedIn account while also offering integration with different CRM programs.
Who’s it for?
Ideal for B2B marketers and sales professionals.
This tool is an essential part of any business and is a must-have for prospecting. With Saved Searches, you can create dynamic lead lists based on geography, relationship, company size, title, number of years in current position, and more.
- Job title
- Company name
- Seniority level
- Company size
These advanced search filters save you time by helping you target the most relevant prospects.
You don’t have to be plugged into Sales Navigator all day to keep up with updates to your list. You will receive email notifications about new leads and lead activity based on your saved parameters for each search.
InMail provides you with the ability to extend your communication reach beyond your direct network via private messages to your prospects even if you are not 1st-degree connections.
The volume of InMail’s you have access to is usually 50 per month, however you can purchase additional credits at any time. The key to success with Inmail outreach is to ensure you are highly likely to receive a response. Every Inmail you send that received a response is credited back to your account and can be reused.
Here are some tips for you to take onboard when sending your Inmail’s to ensure they are getting opened and responded to by your audience: Are People Responding to Your LinkedIn Inmails?
A Smart Link is a link to a document (PDF, Word, PowerPoint or image file) or a downloadable (a video, zip file, CSV,) that you can insert in an InMail, standard Direct message, within your status posts or really anywhere you choose to share them. Smart Links will allow you to track the following metrics:
- Confirmation that the user clicked the link, and the number of times they clicked it
- Amount of time the user spent viewing the content
- The time and date that the user accessed the content
- If the user was signed in when they viewed the content, profile information – title, name, company and profile picture
- If the user was not signed in when they viewed the content, it will provide the name used to access it and the email if they provided it.
NB: Smartlinks are only available as part of a Sales Navigator Advanced or Advanced Plus subscription.
Automated lead generation
This is a feature that will show you relevant leads based on your search preferences, search history, profile views, and past saved leads.
It’s a great feature to utulise to save time when creating your target list, helping you fill your pipeline faster with relevant prospects and connections.
Sales Navigator will send you periodic updates about your leads and accounts via email. As a result, you get to know about your leads activities and know them completely by engaging (liking, sharing or commenting) on their updates before approaching them with your sales pitch.
Effective Sales Insights
The more you use it, the more data it will deliver as valuable insights.
When you search for prospects, save leads, and make connections, Sales Navigator will keep you posted on certain updates in your network such as:
- Job changes
- Company updates
- Relevant connections and warm leads
With the help of CRM integration, you can import your Sales Navigator data directly approved CRM’s. Making it super easy for you to manage your pipeline and track your sales data from one location.
You don’t need to be plugged into Sales Navigator 24/7 to keep up with your saved search results or your lead lists. Sales Navigator will email you alerts, and you can choose which ones you want to receive.
Is Sales Navigator worth it?
In one word, Yes! As long as you use its features regularly.
P.S. Here are 5 ways we can help you accelerate your Lead Generation results:
1. Grab our free 4-Week LinkedIn Profile Optimisation Course
It’s the road map to positioning your profile in the top 5% of the 800+ million LinkedIn members – Click Here
2. Join our FREE LinkedIn Group and connect with entrepreneurs who are scaling too
It’s our Facebook community where smart entrepreneurs learn to get more leads and smart ways to scale using LinkedIn — Click Here
3. Take our FREE LinkedIn Productivity Assessment
Score your current presence and activity on LinkedIn against industry best practice benchmarks. Receive customised results instantly and as a BONUS you’ll get a FREE PDF download of Amazon’s Best-selling book F“Influencer” Click Here
4. Join our LinkedIn Inner Circle Solo Program Click Here for more details
5. Learn more about the four most effective conversion strategies for LinkedIn success
When we analysed the most successful conversion campaigns amongst these, we found there are four very specific strategies that deliver the most consistent results year after year. We call them ‘The Magic Four’. Take the Questionnaire now to assess your suitability Click Here
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