The time you spend on LinkedIn is purposeful and meaningful. Here’s what you may not have considered though: the LinkedIn algorithm is watching. As the platform has evolved, so too has its ability to monitor user activity, and more accurately present you with content that resonates with your preferences, interests, and activities. That’s why it’s […]
The Harlem Shake shook the world when it went viral, but what purpose did it serve? Going viral may sound like a solid idea, but does it help you build credibility? Going viral isn’t a new phenomenon The concept of content spreading quickly can be traced back well before the internet. Think of flyers or […]
You embody your business—the representation that clients encounter when engaging with your products or services. Therefore, developing your personal brand is essential and non-negotiable. A common struggle for numerous business owners lies in becoming entangled in the day-to-day operations, overlooking the crucial time required to strategically market themselves and develop their personal brands. What they […]
If 2021 was the year of learning how to work from home let’s make this the year you finally start creating video content. It can be daunting when you first start out so I’m going to share some tips that help to take the angst out of the exercise. First of all, why bother? There’s […]
It’s now 2017 and life online has officially gone crazy! It’s like everywhere we look online almost anything and everything is being shared. Businesses are no exception. They too are exploding with content to engage their audiences. From corporate brand identities such as Nike, Virgin, McDonald’s all the way down to the start-up solo-preneurs. We […]
