You see it every day: “Expert in digital transformation.” “Award-winning consultant.” “I specialise in strategic leadership.” LinkedIn profiles are full of self-declared titles and grand statements. Most sound hollow, don’t they? Saying you’re an expert isn’t enough. On LinkedIn, showing expertise trumps claiming it. Why credentials alone don’t get results Credentials matter, but they’re just […]
You never know when your business will face its first major crisis. A disgruntled employee’s public post. A product failure that goes viral. A misunderstood company statement that triggers backlash. Maybe you’ve watched other businesses stumble through crises on LinkedIn, posting reactive damage control messages that only make things worse. The truth is, most […]
Far too often, LinkedIn comments are seen as polite applause before people scroll on. In reality, every comment on your post is the start of a potential business conversation. Sales professionals and founders who tap into this opportunity don’t rely on luck. They apply empathy, strategic listening, and genuine service to every interaction. When […]
For years, professionals have searched for that magic moment to post on LinkedIn, the so-called “optimal time.” Influencers and social media gurus have doled out advice: early mornings on weekdays, the lunch hour, never on Friday afternoons. Maybe you’ve even scheduled your flagship content to drop at the exact time a well-circulated infographic suggested, […]
While the average LinkedIn message response rate hovers around 15-20%, we’ve developed and refined a messaging strategy at Prominence Global that can consistently achieve response rates of 80% or higher. The secret isn’t in clever sales tactics or manipulative techniques. The secret lies in understanding human psychology and creating genuine value from your very first […]
You’ve spent years building your company brand, but how does that reflect on LinkedIn? For business leaders and brand strategists, building a cohesive company brand on LinkedIn is not just about managing the company page. It’s about ensuring that every employee profile reflects and amplifies your business’ core values, mission, and visual identity. When […]
You’re creating incredible content for LinkedIn, but is it reaching the right audience? You need to understand the ins and outs of LinkedIn’s algorithms to improve your content’s performance. Unlike other social media platforms, LinkedIn prioritises professional engagement, and that’s how you can make the algorithms work for you. What is the LinkedIn algorithm? The […]
The time you spend on LinkedIn is purposeful and meaningful. Here’s what you may not have considered though: the LinkedIn algorithm is watching. As the platform has evolved, so too has its ability to monitor user activity, and more accurately present you with content that resonates with your preferences, interests, and activities. That’s why it’s […]
The Harlem Shake shook the world when it went viral, but what purpose did it serve? Going viral may sound like a solid idea, but does it help you build credibility? Going viral isn’t a new phenomenon The concept of content spreading quickly can be traced back well before the internet. Think of flyers or […]
You embody your business—the representation that clients encounter when engaging with your products or services. Therefore, developing your personal brand is essential and non-negotiable. A common struggle for numerous business owners lies in becoming entangled in the day-to-day operations, overlooking the crucial time required to strategically market themselves and develop their personal brands. What they […]
If 2021 was the year of learning how to work from home let’s make this the year you finally start creating video content. It can be daunting when you first start out so I’m going to share some tips that help to take the angst out of the exercise. First of all, why bother? There’s […]
It’s now 2017 and life online has officially gone crazy! It’s like everywhere we look online almost anything and everything is being shared. Businesses are no exception. They too are exploding with content to engage their audiences. From corporate brand identities such as Nike, Virgin, McDonald’s all the way down to the start-up solo-preneurs. We […]
