The art of asking the right questions is not an abstract concept. Nor is it a natural talent. Learning to ask the right questions, in the right way, at the right time, is a skill you can learn. Best of all, you can use your question-asking skills to ignite engagement and conversation on LinkedIn.
Your content is good, but…
We all know it’s important to create excellent content and share it on LinkedIn. That’s, however, simply the start of the process that leads you towards becoming a thought leader in your industry. Beyond simply publishing posts, polls, and videos, your ability to ask and answer questions comes into play in a big way.
Strategic questions are bridges
Strategic questions act as bridges between you and your audience. When you ask the right question, at the right time, in the right way, you invite your audience to actively participate in a conversation.
Everybody enjoys being invited to a conversation, so start one! Using strategic questions as bridges turns your LinkedIn post into a dynamic dialogue. You can ask a question in your post, poll, or video, or even respond to comments with a question in return.
Asking questions is key for LinkedIn conversations
Beyond the reaction emoji, like, or share, LinkedIn is an excellent platform that enables richer interactions. With richer interactions, your conversations become more connected.
This leads to deeper engagement with your audience, and positions you as the thought leader we all know you are; you simply have to show it. Strategic questions elevate your LinkedIn presence because they:
- Boost engagement: Questions pique people’s curiosity. Your strategic questions compel readers to pause, reflect, and respond. Your strategic question is an invitation to a conversation. Your questions naturally nudge people to share their own insights and experiences. This builds the conversation and propels engagement around your content.
- Create a sense of authority: Well-crafted questions are a key way to showcase your knowledge and expertise. You’re already a thought leader in your industry, and your excellent questions prove it.
- Build relationships: The conversations that naturally emerge from your questions build relationships and deeper connections with your audience. This further entrenches trust, building stronger relationships with the people you engage with.
- Gather insights: When you’re brave enough to ask the question, you’re going to reap the benefits of great responses. Your audience’s responses will enlighten you to their challenges and experiences. This level of unique insight helps you further define your content strategy for LinkedIn and can give you great ideas for future posts.
- Improves the diversity of your content: Shifting away from simply using LinkedIn as a broadcast communication platform, asking the right questions enhances the versatility of your content. Mixing it up to ask questions helps to keep your audience engaged and interested in your content.
How do I ask the right questions?
We wouldn’t leave you hanging without a framework to build a question-focused strategy for your LinkedIn content. You may be wondering “How do I ask the right questions?” We’ve built a framework to help you map out your questions on LinkedIn. Here’s how:
- Make your questions relevant: The more relevant your question is to the topic at hand, the more naturally it will ignite conversation and engagement.
- Avoid generic questions: It’s lazy to use generic questions, such as “What do you think?” Instead, rephrase your question to be focused on the topic of the conversation.
- Make it open-ended: If your question can be answered with a simple Yes or No, then you need to dig a little deeper. You’ll quickly find a far richer discussion takes place.
- Give your questions parameters: Rather than asking a broad question, get specific on the details. For example, instead of asking “What do you think about AI?”, ask a more defined question. We would recommend rephrasing the question to “How do you think AI will affect the SaaS industry over the next 5 years in Australia?”
- Make them multiple-choice: You could use LinkedIn’s poll function to create multiple-choice options. (Tip: Try to leave the last poll option as “Other” and invite people to comment on their specific responses in your comments field).
Create great questions for your LinkedIn strategy
Here are three ways you can supercharge your LinkedIn strategy with questions:
- Interrogate industry reports: A new research study conducted on something related to your industry? Dig in, and find an interesting statistic or anecdote to ask a question about. Do this on a regular basis and add these to your posts and LinkedIn content strategy. You’ll soon be in buzzing conversations around industry insights.
- Use social listening tools: Social listening tools can help you stay on top of trends, industry conversations, and points of interest. Use social listening tools to keep tabs on what’s happening across your industry, and draw out questions to add to your LinkedIn content.
- Dedicate some time: When plotting out your LinkedIn content calendar, dedicate some time to brainstorming questions and conversation prompts.
What’s your question?
Now that you’re ready to apply the art of asking the right questions to your LinkedIn strategy, it’s time to get busy asking. Incorporate questions into your LinkedIn conversations and you’ll build a thriving, engaged, audience. Asking questions will help you build authority, trust, and your network as a whole.
P.S. Here are 4 ways we can help you accelerate your Lead Generation results:
- Follow Adam Houlahan’s LinkedIn Profile Now Click Here
- Join our FREE LinkedIn Group and connect with entrepreneurs who are scaling too
It’s our Facebook community where smart entrepreneurs learn to get more leads and smart ways to scale using LinkedIn — Click Here
- Take our FREE LinkedIn Productivity Assessment
Score your current presence and activity on LinkedIn against industry best practice benchmarks. Receive customised results instantly and as a BONUS you’ll get a FREE PDF download of Amazon’s Best-selling book “The LinkedIn Playbook” Click Here
- Join our Content Ninja Club Today!
This Club is a community of professionals who are dedicated to mastering LinkedIn engagement and seeing real results. In fact, members experience a 300% to 1000% increase in content traction!
The best part? You can join the Club accessing a comprehensive set of tools and resources for just $197 AUD/month with no lock-in contracts.
Join today Content Ninja Club Registration