Everybody is talking about AI, but let’s remember: AI is a tool. And, on LinkedIn, it can help you more than you may think. In our era of AI, the time is ripe for you to use AI to your advantage, but don’t forget: the human element cannot be ignored. Don’t fall into the trap […]
Trying to coordinate your team’s diaries even when you’re all in the same office can be a challenge. Add in the chaos of your team being located in different time zones? That’s a nuance you need to understand, and manage, from day one. Different time zones are a strategic advantage The idea of trying […]
You’re far too busy trying to reach your business goals to even contemplate signing up to pursue a degree or another qualification. Lucky for you, LinkedIn knows this common dilemma that people face. You know you need to grow your skills, but who has the time? That’s where LinkedIn Learning comes in. On-demand relevance Three […]
Great Expectations is superb reading, but clear expectations are what sets your remote team up for success. For distributed teams, where geographic boundaries and time zones separate members of your team, clarity is not simply helpful—it’s essential. The importance of clarity in remote work Establishing and developing your remote team gives your business, and your […]
As the gold standard in online professional networking, LinkedIn has had to take a more proactive approach towards weeding out scamsters and fraudulent profiles. With more than a billion users across the globe, LinkedIn’s growth has meant that it’s also attracted the attention of scammers and impersonators. The proliferation of fake profiles, for example, has […]
You’ve secured the talent, you’re set up to build and grow with your remote team, but what’s the most important part of ensuring your company’s security? In a physical office setting, you’d be concerned about device access, access to your premises, and parking space. In your remote team? It’s your cybersecurity measures. Your remote team […]
The lovely part of LinkedIn is that it enables you to build a global network. Unrestrained by geography, and empowered to connect with like-minded professionals, and potential clients, across the globe, LinkedIn helps you build and grow a global presence, no matter where you are. Make it multilingual While LinkedIn certainly makes it easier to […]
Well done! You’ve moved your business forward into a remote setting, enabling you to build beyond borders and cubicles. The very best remote teams are led and designed with robust systems in mind. And, while you may find it strange to contemplate, a key system your remote team needs is a buddy system. Why a […]
Congratulations! You’ve welcomed your first new team member to your distributed team. How do you plan on onboarding them and welcoming them to your business, when you can’t start with a handshake? The onboarding process for your remote team members sets the tone for their entire experience with your business. That’s why you need a […]
You’re on LinkedIn to find the best leads to pursue in the hopes of turning them into a customer. You’re on LinkedIn to build your network, establish your reputation, and grow your circle of influence. What’s one of the best ways to attract new leads? Lead magnets. Let’s discuss how LinkedIn lead magnets can help […]
Across LinkedIn, opportunities abound, and when it comes to deciding whether or not to invest in paid advertising, you may be unsure about the best approach. So, we’d like to share some of our best practices for enabling and supercharging your organic growth on LinkedIn. While paid ads may offer you immediate visibility, they come […]
The art of asking the right questions is not an abstract concept. Nor is it a natural talent. Learning to ask the right questions, in the right way, at the right time, is a skill you can learn. Best of all, you can use your question-asking skills to ignite engagement and conversation on LinkedIn. […]
Most people are now aware of the value of LinkedIn, especially as a powerful networking tool. Did you know the platform is currently offering a feature called Services Pages? Service pages are an extremely effective way to showcase your services or products, generate leads and attract more clients. They’re essentially dedicated landing pages that showcase […]
You don’t have to be very old to remember that there was a time when almost no business networking happened online. The social media phenomenon was in its infancy and was largely just that – social. Keeping up with friends and family, not making business connections. In fact, back then most business people would have […]
“We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn.” – Peter Drucker Given the global competition, the need for every organisation in this new year and decade is to innovate, adapt and update. This is true […]
A growing business focuses on making improvements, discards unproductive or irrelevant ideas, adapts to the environment in which it operates – to maximise its profits and thrive among its competitors. Any business can grow during the first few years. As a business owner, you put in a lot of effort and research about the industry […]
With so many tools available to assist us in our business, video is one of those “must-have” tools that a lot of small business owners still struggle to leverage. It usually comes down to these three factors: They don’t have the time to get started or finish their video They don’t have the right video […]
