A marketing campaign is necessary to help an individual or a business reach a defined goal during a specific time.
The more definitive the goal is, the better your chance of meeting it because it helps to keep you focused.
Creating a successful marketing campaign is possible to do on a budget. By using the right approach, you can develop and execute an impactful and cost-effective marketing campaign
Digital media have also changed the way traditional marketing is done but that doesn’t change the fundamentals of creating an effective marketing campaign. Here are some tips that have worked effectively for marketing campaigns:
- Test and measure your objectives
Focus on setting metrics like customer acquisition goals, key performance indicators, costs and cutting out anything not directly impacting your campaign. Set your campaign goals in measurable metrics and ensure cost per acquisition is also reduced. Adapt your cost and focus as you go by.
- Choose your channels
Instead of using all available channels of communication, focus on a few to deliver your message to your targeted audience. This helps you to have an effective budget as well as controllable exposure.
Decide on your message and deliver it frequently to your main market using their most suitable channel. This is usually more effective than “broadcasting” and achieving only minimal exposure to an audience that is too large.
- Leverage your community
Get quotes from customers, friends and family. Engage your community so that they also refer their friends and family to share your brand story. Plan for the nuances of your target audience and incorporate into your main marketing campaign message.
- Social media works
It is important today to have a social media campaign accompany any good marketing campaign for added reach.
Knowing that, you should plan for a set of social media assets and content that have the same message and branding as your marketing campaign.
Schedule frequent promotional messages in advance using software like Hootsuite so that messages go out well before your campaign launch automatically.
Also, after your marketing campaign is live, use social media as a tool to get valuable feedback and comments from your audience about your campaign.
- Rinse and repeat the successful elements
Based on your strategies of choice, there will be certain elements that will find more success than others.
Once the marketing campaign has been launched, make use of analytics to know which processes are successful in order to enhance those and continue to execute with higher degree of success.
You can also turn these processes into templates so that they are easy to deploy in future marketing campaigns.
- Progress reports and status updates
Creating and executing a marketing campaign is an ongoing process and if you take your eyes off the ball after execution, things can turn sour pretty fast. Ensure that your strategies are being tracked and the results are accessible to key team members.
Also keep an eye on important dates, milestones and budget numbers. This helps you to know what is going on across your team and which areas to tweak as the marketing campaign progresses.
A word on advertising
So what goes hand in hand with marketing – advertising and many business owners are turning to some form of paid advertising to help with their lead generation.
If this is you, here’s the skinny on the do’s and don’ts of social advertising!
The do’s and don’ts of social media advertising
Advertising on social media is quite different from print media.
Social media advertising is a great way to grow your business if you do it right. Learning how to promote your business online can help you to reach even more customers than ever before.
You don’t have to a professional to get the most out of social media advertising. However, here are some guidelines that are sure to help you to maximise the amazing potential of social media advertising:
- Do… Keep it clear and concise
Social media adverts are not like billboards and should be clear and promotional. You can include phrases that are catchy yet professional. Your words are limited and the audience’s attention span even more limited. Make the most of your ad’s exposure by making the first look stick.
- Don’t… Post without a plan
Brands have a life of their own and a clear personality. Before your business begins to be active on social media, first understand what message you want to pass across as well as your identity. Don’t start posting until you know who you are and how best to tell everyone else.
- Do… know who you’re talking to
Identifying your audience helps you to understand what they want to hear from you and how best to talk to them. Do the demographic research and get all useful data to know your audience’s age group, their best times online and preferred content type.
- Don’t… use every social network
There are too many social media networks with new ones coming along every other day. They all promise the same thing and you might be tempted to post content everywhere. This will only lead to failure. It costs too much time and energy to manage content on more than five channels. Pick 4-5 and focus on these.
- Do… post constantly
Regular posts help to maintain a top of mind presence online. Not too much that it is annoying. The rule of thumb for social media posting are 2-3 daily for Facebook, 3-5 times daily for Twitter, one daily for Instagram.
Don’t… post controversial content
Never use your business to push a personal agenda that has nothing to do with your purpose of selling your goods and services. Leave out political posts or social commentary.
Do not make your voice heard on hot-button topics. Religious contents are also a no-go area. Posting controversial subjects will only affect your brand and reputation negatively.
- Do… have a dedicated resource to posts and responses
Have a member of staff on the social media job to make posts regularly, moderate posts and respond to private messages and enquiries.
Your employee should also make periodic reports for analysis and identification of improvement areas. Think of social media as a customer contact center. A fast response rate is important for business conversion.
- Don’t… use copyrighted images from Google
Posting stock pictures copied online isn’t the best look and is tantamount to plagiarism. When you have to use other people’s images, be sure to give credit.
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- Work with our team privately
If you’d like to work directly with us to create new marketing opportunities send us a quick message Click here… tell us a little about your business and we’ll organise a time for a deeper chat