TRUE FACT: Outsourcing. It’s an easy decision to make. But the “how” might be getting in your way! Social media is a massive time suck that can be easily outsourced to a professional. But you’ll need to let go of the control you have from doing it yourself. Every business owner can believe that no […]
Social media advertising is a great way to grow your business if you do it right. Learning how to promote your business online can help you to reach even more customers than ever before. You don’t have to a professional to get the most out of social media advertising. However, here are some guidelines that […]
A marketing campaign is necessary to help an individual or a business reach a defined goal during a specific time. The more definitive the goal is, the better your chance of meeting it because it helps to keep you focused. Creating a successful marketing campaign is possible to do on a budget. By using the […]
If you’ve ever wondered what people who’ve used your product/service really think about it, then chances are – prospective clients are wondering the same! It’s called review marketing. Client testimonials are not only necessary; they are an integral key aspect of any brand, especially if your business is web-based. WHY? If someone has stumbled […]
If you’ve noticed your engagement decreasing all of a sudden and your followers are dropping like flies, I’m sorry to report, maybe you have become a victim of the dreaded social media shadow ban. The shadow ban is now taking place across the big social media platforms including LinkedIn, Twitter, Facebook and Instagram. And if […]
BIG MISTAKE: Does this scenario sound similar to you? You’ve been on social media for a long time, pouring your time and energy into creating content that’s not really getting you “anything”. And by anything you mean sales, don’t you? There are a few big mistakes business owners make when it comes to social media […]
I can’t tell you how many people ask me – how do I find my message? While to some it might be easy to explain what their message, many (many) business owners struggle with this and are confused when it comes to their marketing message. When I ask business owners what they think it is, […]
There are some very common social media mistakes that business owners make which are not only annoying to consumers; they can (and do) actually drive customers away from your brand. Social media can be an absolute boon for your business and for your brand. Yet if you get your approach wrong, it can quickly destroy […]
Since starting with the Online Marketing Industry in 2006, I have seen and fallen into many traps, and performed many mistakes along the way because I know marketing and sales, and “this is how I would do it so it must be right.” I was wrong! It took a lot of wasted time and money, […]
“…Your lead generation strategy is only ever as good as your ability to convert leads into sales…” Makes sense, right. Yet, it seems—for many years now—we’ve been lead to believe lead generation is the main issue for not generating sales. But is lead generation the only issue or is it also our ability to convert leads into sales? Of […]
Should you hire an in-house marketing manager or partner with a marketing agency? To real question is… What’s the best outcome for your business? I’m sure you’ve asked yourself this question many times but you still need some clarity on what’s the best solution for your business. Let me share with you some insights that will help […]