To all the readers out there who use content marketing consistently, I have a question for you – do you know where the content marketing industry is moving? If you don’t stay updated on this front, how will you adjust your own content marketing strategy and aim for growth and better results? Sure, you can […]
Without a doubt, technological advancements and a shift in buyer attitudes have transformed the way businesses interact with their leads and customers. Much like handwritten notes and letters, face-to-face meetings are history and certainly no longer in vogue. With the entire sales process happening online, cold-calling is nearly done and dusted in the business world […]
Social media is everything in this generation we live in; it’s the basis on which communication thrives. Social media is a technology that encourages social interaction among people locally or internationally that share a similar type of network. Social media messaging is a platform for interaction among individuals where they can communicate, share knowledge and […]
TRUE FACT: Outsourcing. It’s an easy decision to make. But the “how” might be getting in your way! Social media is a massive time suck that can be easily outsourced to a professional. But you’ll need to let go of the control you have from doing it yourself. Every business owner can believe that no […]
A marketing campaign is necessary to help an individual or a business reach a defined goal during a specific time. The more definitive the goal is, the better your chance of meeting it because it helps to keep you focused. Creating a successful marketing campaign is possible to do on a budget. By using the […]
With the holiday season almost on our doorstep, 2019 is right around the corner. Can you believe it? You are probably already thinking about your business goals and plans for the new year – but have you thought about your social media strategy? Are you ready to make the biggest impact that you can on […]
Do you agree: Social media can feel like a massive beast that just takes up your time? But it doesn’t have to be like that. Here are some really quick and easy tips you can implement today. Just choose one and get to it! 1. Grab attention with gifs – Use the gifs and […]
If you’ve ever wondered what people who’ve used your product/service really think about it, then chances are – prospective clients are wondering the same! It’s called review marketing. Client testimonials are not only necessary; they are an integral key aspect of any brand, especially if your business is web-based. WHY? If someone has stumbled […]
With the holiday season almost on our doorstep, 2019 is right around the corner. Can you believe it? You are probably already thinking about your business goals and plans for the new year-but have you thought about your social media strategy? Are you ready to make the biggest impact that you can on social media […]
If you’ve noticed your engagement decreasing all of a sudden and your followers are dropping like flies, I’m sorry to report, maybe you have become a victim of the dreaded social media shadow ban. The shadow ban is now taking place across the big social media platforms including LinkedIn, Twitter, Facebook and Instagram. And if […]
BIG MISTAKE: Does this scenario sound similar to you? You’ve been on social media for a long time, pouring your time and energy into creating content that’s not really getting you “anything”. And by anything you mean sales, don’t you? There are a few big mistakes business owners make when it comes to social media […]
Content … there’s a huge amount of it out there on the internet. Wouldn’t you agree? So how to do you stand out in the sea of words, videos, infographics, images and podcasts? Well, I’ve got a few tips for you. I’ve been running a LinkedIn Influencer challenge to my VIP list and one of […]
Social media, love it or loathe it, is one of the major ways we as business owners stand out there in a sea of competition. It helps people get to know us. It helps them understand who we are, what we do and why we get up in the mornings. It shows people how we […]
Ture or false? No matter how well your social media marketing campaign is going, there is always room for improvement. We can all do with some more shares, comments and likes when it comes to our social media accounts. Using one, two, 10 or all of these posts will guarantee you get more like, […]
Long gone are the days where advertisers needed to only target a captive audience in front of the TV, the radio, or via print media. Today the vast majority of consumers spend a significant amount of their time online and otherwise digitally connected (for example, via SMS). To succeed in the ever more competitive marketplace, […]
By Jared Asher, November 28, 2017 When it comes to modern-day marketing, one of the most important principles of lead generation is to understand your ‘marketing funnel’. Sadly, very few business owners actually ‘get’ the concept of a marketing funnel (hence why they partner with us lol!) and they either fail to understand the mechanics, […]
Since starting with the Online Marketing Industry in 2006, I have seen and fallen into many traps, and performed many mistakes along the way because I know marketing and sales, and “this is how I would do it so it must be right.” I was wrong! It took a lot of wasted time and money, […]
Should you hire an in-house marketing manager or partner with a marketing agency? To real question is… What’s the best outcome for your business? I’m sure you’ve asked yourself this question many times but you still need some clarity on what’s the best solution for your business. Let me share with you some insights that will help […]