How to control what your LinkedIn audience can see and comment on. I guess it had to happen eventually. It’s unfortunate but you’ve probably noticed that there’s quite a bit more spam on LinkedIn these days. It’s meant to be a purely professional space but it seems that some people just cannot resist posting political […]
So you want to become an influencer? Congratulations! Now for the big question – what is it that you want to be influential about? Defining your personal brand and determining what it is you want to be known for is an essential strategy for success. Don’t skimp on this part, or you’ll be setting yourself […]
If you’ve been on LinkedIn for a while I’m sure you’re already aware that there are settings that you can use to control which information the network can see and how others can communicate with you. But do you know just how much information LinkedIn collects about you and how to manage this? There may […]
If you’ve not used Inmail before here’s a quick explanation. It’s a direct messaging function that’s available to all LinkedIn users and it’s roughly 3 times more effective for prospecting than email. If you still have a free LinkedIn account you will be charged a fee for each Inmail. If you are a Premium member […]
This is something I am often asked about – are blogs relevant today? Ever since LinkedIn’s native video in 2018 has taken over the internet like a storm, many businesses were quick to adopt video-based content in their marketing strategies. Studies also show that LinkedIn eventually became responsible for nearly 80% of the B2B leads […]
To all the readers out there who use content marketing consistently, I have a question for you – do you know where the content marketing industry is moving? If you don’t stay updated on this front, how will you adjust your own content marketing strategy and aim for growth and better results? Sure, you can […]
Creating content is a huge job … Said every business owner ever! Whether you’re tackling content creation on your own or outsourcing it to someone else, you constantly have to be on top of every step of the process. Every piece of content follows a timeline that includes planning, creating, editing, publishing and marketing. There […]
TRUE FACT: Outsourcing. It’s an easy decision to make. But the “how” might be getting in your way! Social media is a massive time suck that can be easily outsourced to a professional. But you’ll need to let go of the control you have from doing it yourself. Every business owner can believe that no […]
Social media advertising is a great way to grow your business if you do it right. Learning how to promote your business online can help you to reach even more customers than ever before. You don’t have to a professional to get the most out of social media advertising. However, here are some guidelines that […]
A marketing campaign is necessary to help an individual or a business reach a defined goal during a specific time. The more definitive the goal is, the better your chance of meeting it because it helps to keep you focused. Creating a successful marketing campaign is possible to do on a budget. By using the […]
If you’ve ever wondered what people who’ve used your product/service really think about it, then chances are – prospective clients are wondering the same! It’s called review marketing. Client testimonials are not only necessary; they are an integral key aspect of any brand, especially if your business is web-based. WHY? If someone has stumbled […]
If you’ve noticed your engagement decreasing all of a sudden and your followers are dropping like flies, I’m sorry to report, maybe you have become a victim of the dreaded social media shadow ban. The shadow ban is now taking place across the big social media platforms including LinkedIn, Twitter, Facebook and Instagram. And if […]
BIG MISTAKE: Does this scenario sound similar to you? You’ve been on social media for a long time, pouring your time and energy into creating content that’s not really getting you “anything”. And by anything you mean sales, don’t you? There are a few big mistakes business owners make when it comes to social media […]
I can’t tell you how many people ask me – how do I find my message? While to some it might be easy to explain what their message, many (many) business owners struggle with this and are confused when it comes to their marketing message. When I ask business owners what they think it is, […]
Content … there’s a huge amount of it out there on the internet. Wouldn’t you agree? So how to do you stand out in the sea of words, videos, infographics, images and podcasts? Well, I’ve got a few tips for you. I’ve been running a LinkedIn Influencer challenge to my VIP list and one of […]
Social media, love it or loathe it, is one of the major ways we as business owners stand out there in a sea of competition. It helps people get to know us. It helps them understand who we are, what we do and why we get up in the mornings. It shows people how we […]
Ture or false? No matter how well your social media marketing campaign is going, there is always room for improvement. We can all do with some more shares, comments and likes when it comes to our social media accounts. Using one, two, 10 or all of these posts will guarantee you get more like, […]
FAST FACT: Social media users in Australia are some of the most active in the world. So wouldn’t you like a slice of that action?! If so, we’ve put together 29 social media tips to help you take your business to the next level this year. Jump on it. Choose one or all of them […]
Instagram … all the cool kids are signing up to it and it is fast becoming the social platform of choice because, well, it’s just not so noisy. And it’s fun. It’s pretty. It’s engaging. It’s informative. And people are flocking to it – especially for the Insta Stories. With more than 300 million people […]
Long gone are the days where advertisers needed to only target a captive audience in front of the TV, the radio, or via print media. Today the vast majority of consumers spend a significant amount of their time online and otherwise digitally connected (for example, via SMS). To succeed in the ever more competitive marketplace, […]
There are some very common social media mistakes that business owners make which are not only annoying to consumers; they can (and do) actually drive customers away from your brand. Social media can be an absolute boon for your business and for your brand. Yet if you get your approach wrong, it can quickly destroy […]
Copywriting is the art of selling without selling through written words. Copywriting is both an art and a science. To master the art and science of copywriting is to master the art of copywriting. It’s a form of art because it requires creativity, emotion, beauty, style, and elegance. Having an artistic flair allows you to create content that’s […]
Social media can be a very powerful marketing tool (and sales tool!) for your business when it is used correctly. However, getting it right can be a minefield. If you get it wrong, you won’t achieve the results you’re looking for or a return on your investment. What’s worse, even if you make simple mistakes […]
It’s no secret, if you’re in business, you need a Blog. Blogging is one of the most commonly used Inbound Marketing strategies for marketers of the modern era. In fact, according to an article Hubspot posted last year, over 60% of all marketers suggest blog content creation is their top inbound marketing priority. It makes […]