Using LinkedIn’s abundance of data analytics to your advantage is an important part of your LinkedIn strategy. Understanding the rich data LinkedIn empowers you with, is just the start. As you move beyond understanding and towards absorbing actionable insights, LinkedIn Analytics gives you a powerful suite of tools. LinkedIn’s analytical tools help you understand your […]
What makes someone stop scrolling and start engaging with your content? In this article, we outline key ways to turn passive scrollers into leads you can engage with. Passive scrolling is part and parcel of online life. In a world where we want to grab someone’s attention, though, it can make life difficult. That’s why […]
You’re pouring so much energy into your LinkedIn lead generation efforts, but how do you know if it’s paying off? You need data and keen analysis to decide what you do next. In this article, we discuss how to measure what matters on LinkedIn. Measure what matters Here’s the good news: LinkedIn gives you excellent […]
“A diverse mix of voices leads to better discussions, decisions, and outcomes for everyone.” – Sundar Pichai, Entrepreneur We are living through very turbulent times, and it has undeniably taken a toll on the business arena. Businesses around the world are beginning to feel threatened as they have lost the wind from their “sales” so […]
Do you care about your customers? To what extent? The success or failure of your business hinges on the answers to these questions. All of the successful business leaders I know and admire care about their customers’ experience. While brands today are beginning to realise what it really takes for the growth, progress, and success […]
Let’s face it – being your own boss is liberating. You create your own rules, hours, schedule, work ethics, vision and the path of success. But this flexibility and freedom does come with a cost – having to do so much work in so little time, especially when you have to micromanage yourself. While British […]
For anyone who has worked in a corporate setting, you must have been on the receiving end of the much dreaded “performance reviews”. We have all been through this or have had to facilitate these meetings. But the question of the hour is – are these reviews effective after all? According to some recent studies […]
“We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn.” – Peter Drucker Given the global competition, the need for every organisation in this new year and decade is to innovate, adapt and update. This is true […]
Are you at the stage where your business is rapidly growing? How prepared are you for this growth? Have you drafted a concrete plan that can help you figure out what you must do at this critical stage? Now, business expansion can happen in two ways: as a result of voluntary efforts made by the […]
A growing business focuses on making improvements, discards unproductive or irrelevant ideas, adapts to the environment in which it operates – to maximise its profits and thrive among its competitors. Any business can grow during the first few years. As a business owner, you put in a lot of effort and research about the industry […]
What are the biggest bottlenecks you have encountered as a business owner so far? Too many processes? Your team failing to meet deadlines? Or is it angry customers? For many entrepreneurs in the initial stages of starting up there is one bottleneck more often than not: Ourselves. As we excitedly attempt to do every little […]
Being a business owner and a member of a family means that the line between professional and personal life is often blurred. More often than not, wouldn’t you agree?! So if we are living in a world always connected and very little balance (unless you’ve mastered it!), can there ever really be a balance? But […]
Becoming a thought leader in your industry is one of the most effective ways to catapult your business to the next level. But as you set out to become an influencer you might face doubts, confusion and questions about how to break into the world of influencing. At first glance, it might seem like every […]
Social media advertising is a great way to grow your business if you do it right. Learning how to promote your business online can help you to reach even more customers than ever before. You don’t have to a professional to get the most out of social media advertising. However, here are some guidelines that […]
If you’ve noticed your engagement decreasing all of a sudden and your followers are dropping like flies, I’m sorry to report, maybe you have become a victim of the dreaded social media shadow ban. The shadow ban is now taking place across the big social media platforms including LinkedIn, Twitter, Facebook and Instagram. And if […]
BIG MISTAKE: Does this scenario sound similar to you? You’ve been on social media for a long time, pouring your time and energy into creating content that’s not really getting you “anything”. And by anything you mean sales, don’t you? There are a few big mistakes business owners make when it comes to social media […]
I can’t tell you how many people ask me – how do I find my message? While to some it might be easy to explain what their message, many (many) business owners struggle with this and are confused when it comes to their marketing message. When I ask business owners what they think it is, […]
Content … there’s a huge amount of it out there on the internet. Wouldn’t you agree? So how to do you stand out in the sea of words, videos, infographics, images and podcasts? Well, I’ve got a few tips for you. I’ve been running a LinkedIn Influencer challenge to my VIP list and one of […]
Social media, love it or loathe it, is one of the major ways we as business owners stand out there in a sea of competition. It helps people get to know us. It helps them understand who we are, what we do and why we get up in the mornings. It shows people how we […]
Ture or false? No matter how well your social media marketing campaign is going, there is always room for improvement. We can all do with some more shares, comments and likes when it comes to our social media accounts. Using one, two, 10 or all of these posts will guarantee you get more like, […]
FAST FACT: Social media users in Australia are some of the most active in the world. So wouldn’t you like a slice of that action?! If so, we’ve put together 29 social media tips to help you take your business to the next level this year. Jump on it. Choose one or all of them […]
“…IMAGINE.” Picture this scene for a moment… It’s 10am on a bright and busy Monday morning. You’re sitting down at your desk writing an email to one of your clients and suddenly you receive a new email notification. You open your email inbox to find an email with a title saying, “thank you”. Curiously, you open […]