Social media advertising is a great way to grow your business if you do it right.
Learning how to promote your business online can help you to reach even more customers than ever before. You don’t have to a professional to get the most out of social media advertising.
However, here are some guidelines that are sure to help you to maximize the amazing potential of social media advertising:
- Do… Keep it clear and concise
Social media adverts are not like billboards and should be clear and promotional. You can include phrases that are catchy yet professional. Your words are limited and the audience’s attention span even more limited. Make the most of your ad’s exposure by making the first look stick.
- Don’t… Post without a plan
Brands have a life of their own and a clear personality. Before your business begins to be active on social media, first understand what message you want to pass across as well as your identity. Don’t start posting until you know who you are and how best to tell everyone else.
- Do… know who you’re talking to
Identifying your audience helps you to understand what they want to hear from you and how best to talk to them. Do the demographic research and get all useful data to know your audience’s age group, their best times online and preferred content type.
- Don’t… use every social network
There are too many social media networks with new ones coming along every other day. They all promise the same thing and you might be tempted to post content everywhere. This will only lead to failure. It costs too much time and energy to manage content on more than five channels. Pick 4-5 and focus on these.
- Do… post constantly
Regular posts help to maintain a top of mind presence online. Not too much that it is annoying. The rule of thumb for social media posting are 2-3 daily for Facebook, 3-5 times daily for Twitter, one daily for Instagram.
Don’t… post controversial content
Never use your business to push a personal agenda that has nothing to do with your purpose of selling your goods and services.
Leave out political posts or social commentary. Do not make your voice heard on hot-button topics.
Religious contents are also a no-go area. Posting controversial subjects will only affect your brand and reputation negatively.
- Do… have a dedicated resource to posts and responses
Have a member of staff on the social media job to make posts regularly, moderate posts and respond to private messages and enquiries. Your employee should also make periodic reports for analysis and identification of improvement areas.
Think of social media as a customer contact center. A fast response rate is important for business conversion.
- Don’t… use copyrighted images from Google
Posting stock pictures copied online isn’t the best look and is tantamount to plagiarism. When you have to use other people’s images, be sure to give credit.
Now, advertising has its place in the world of social media … but here are some other ways that you really make a difference in people’s lives.
Social Media is one of the most power tools of communication today and a means to reach the entire world with a message.
As a business owner, social media is not only a medium of advertising and marketing. Here are some effective ways that you can make the world a better place using social media
- Network with similar organisations
Social media allows you to find other companies that share a common goal with yours and combine your common voices to make an impact in the world. You can create a common hashtag and get this out to your followers to create awareness. One cool thing about social media collaborations is that even if your companies are in the same industry, there is hardly any reason not to promote the same hashtag for a good cause.
- Crowdfunding donation drives
Raising money to support a good cause is easier on social media than on traditional media. Instead of setting up one jar of cash by your door, an online crowdfunding campaign can raise thousands of dollars from all the ends of the world.
A company with a good social media presence can leverage on their followers to promote and raise funds for their favorite charities. Social media removes the door knocking and allows you to involve your community in humanitarian efforts.
- Share facts, figures and information
Education is a great way to make a difference in this world. Nothing shows credibility about any issue than proper research, facts and information that show the reality that most people do not know.
If you want to make a difference about an issue, you need to share the reality and severity through charts, creative imagines, videos, presentations, infographics and other content types that generate post engagement.
Share your knowledge, personal experiences and create some leverage around your thought leadership as an expert or influencer in that area.
- Start impactful initiatives
Things get done when many hands come together. A good example of this is Buy 1 Give 1 initiative that came of the decision by some business owners to give back to the community. The B1G1 initiative is supported by over 2,000 business globally.
Members of B1G1 have the chance to donate to over 500 carefully vetted projects that are in line with the United Nation’s Sustainable Development Goals. All decisions are tracked in real time and there are many tools available for sharing maps, initiatives and results. A
As part of B1G1, you can help the world with every business decision that you make with social responsibility deeply entrenched in your corporate culture.
Today’s world is quite versatile and free-flowing. Helping to save the world take more than the government to create change. Social media can be a tool for change if used wisely by those that matter.
As individuals, there are many ways to make a difference via social media. As companies, joining initiatives like B1G1 helps to make more impact in the world.
If lead generation is what you need help with and advertising is not the way you want to go, here are 4 ways we can help you accelerate your Lead Generation results:
- Grab our free 4-Week LinkedIn Profile Optimisation Course
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- Join our LinkedIn Group and connect with entrepreneurs who are scaling too
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- Join our LinkedIn Influencer Program so you can “Show out” instead of just showing up
Every 8 weeks we have a new intake into our 12 – week Influencer program… Click Here for more details
- Work with our team privately
If you’d like to work directly with us to create new marketing opportunities send us a quick message Click here … tell us a little about your business and we’ll organise a time for a deeper chat