When promoting your personal brand or business, it is likely that you use buzzwords that spark interest, but don’t especially add value to your conversation. The way you communicate and how you use words goes a long way in helping you to deliver the message that you want that has an impact on your audience. […]
In today’s competitive environment, having an amazing product isn’t enough to make it as an entrepreneur. We’ve talked a lot about the importance of building trust and rapport with your audience. People buy products for a variety of reasons, but trust and connection are both a huge part of the equation – you can’t expect […]
Do you agree: Social media can feel like a massive beast that just takes up your time? But it doesn’t have to be like that. Here are some really quick and easy tips you can implement today. Just choose one and get to it! 1. Grab attention with gifs – Use the gifs and […]
If you’ve ever wondered what people who’ve used your product/service really think about it, then chances are – prospective clients are wondering the same! It’s called review marketing. Client testimonials are not only necessary; they are an integral key aspect of any brand, especially if your business is web-based. WHY? If someone has stumbled […]
Scores of your potential customers are joining social media every day, but where are they going, how can you find them, and how do you engage your followers? A question I am asked often! Building a targeted social media audience is crucial for getting the word out about your business and maximising your online presence. […]
If you’ve noticed your engagement decreasing all of a sudden and your followers are dropping like flies, I’m sorry to report, maybe you have become a victim of the dreaded social media shadow ban. The shadow ban is now taking place across the big social media platforms including LinkedIn, Twitter, Facebook and Instagram. And if […]
Instagram … all the cool kids are signing up to it and it is fast becoming the social platform of choice because, well, it’s just not so noisy. And it’s fun. It’s pretty. It’s engaging. It’s informative. And people are flocking to it – especially for the Insta Stories. With more than 300 million people […]
“…IMAGINE.” Picture this scene for a moment… It’s 10am on a bright and busy Monday morning. You’re sitting down at your desk writing an email to one of your clients and suddenly you receive a new email notification. You open your email inbox to find an email with a title saying, “thank you”. Curiously, you open […]