A friend of mine recently moved to a new city. Not long after arriving in his new hometown it turned out he needed to get new tyres for his car. How to find the best deal and good service?
He had a few options:
- grab the local weekly community newspaper and check out the classified ads
- spend time driving around town and stop in at a couple of tyre places
- hit the internet and do a search for local tyre shops to check out their stock and pricing
- talk to someone he knew to get a recommendation
Which do you think he chose?
We can get rid of numbers 1 and 2 right away. The paid ads in the weekly rag are no indicator of quality or sensible pricing. They’ve paid to get your attention so they have to recover that cost. Paid ads on social media are no different
Driving aimlessly around the town looking for tyre-fitting workshops sounds OK but quickly turns out to be very time-consuming and a hit-and-miss affair with no guarantee of a good result. This was never really a good method even before the magical interweb arrived.
So, yes, he ran a quick search on the internet and found 3 likely service providers and reached out to them for quotes.
The first one responded quickly and with a good price but was located an hour’s drive away.
The second was purely online with no human interaction. The price was a little higher than the first but located much closer which neutralised the price difference.
The third shop had an online message system. My friend sent an enquiry but heard nothing for a day or two so he called them.
They told him they were about to get back to him as they had to wait for pricing from their wholesale supplier for the brand and size tyres he wanted. But he never received that quote so he sent an email and this time got a reply and quote from the owner.
He had one question about the quote so he called, spoke to the owner and booked the car in to have tyres fitted.
Why did he persist? The third workshop had been recommended by someone he trusted.
So while he knew as little about this dealer as the other two he somehow felt safer to give them his business.
What’s all this got to do with LinkedIn. It’s all about building trust with people who may never meet you face to face so that they feel safe enough to buy your product or service.
6 ways to build trust on LinkedIn – here they are
- Create a great personal profile page that clearly shows how you solve their problems
- Publish high value content that is easy to read and relevant to your target audience
- Post regularly but always put quality before quantity
- Add recent Recommendations from happy customers every month
- Engage with your audience’s content. Like, share and comment on their posts
- When you get something wrong, own up and fix it quickly
If you are anything like our other clients you may find doing all this by yourself is too much of a stretch and you want to do it well.
P.S. Here are 5 ways we can help you accelerate your Lead Generation results:
1. Grab our free 4-Week LinkedIn Profile Optimisation Course
It’s the road map to positioning your profile in the top 5% of the 750+ million LinkedIn members – Click Here
2. Join our FREE LinkedIn Group and connect with entrepreneurs who are scaling too
It’s our Facebook community where smart entrepreneurs learn to get more leads and smart ways to scale using LinkedIn — Click Here
3. Register for our FREE LinkedIn update webinar
Every 10-Weeks you can join us for a free update on all the latest news, ninja tips and outline of new features released by LinkedIn – Click Here
4. Join our LinkedIn Inner Circle Solo Program on our Free Trial Click Here for more details
5. Work with our team privately
You might be surprised to know what exactly we do, it’s a little different to what you may expect. Watch this short video that outline the 3 outcomes you will achieve working with us – CLICK Here