The time you spend on LinkedIn is purposeful and meaningful. Here’s what you may not have considered though: the LinkedIn algorithm is watching. As the platform has evolved, so too has its ability to monitor user activity, and more accurately present you with content that resonates with your preferences, interests, and activities. That’s why it’s […]
Get ready to go live on LinkedIn! Moving beyond the structure of scheduled text-based posts, video, and audio, LinkedIn Live can help you establish your identity as an authority in your industry. LinkedIn Live operates as a real-time video broadcasting feature, giving you the opportunity to engage with your audience, share valuable insights, and position […]
LinkedIn is an indispensable tool for your networking and building your professional profile. With more than 1 billion members worldwide, standing out in the crowd can prove difficult. That’s why it’s so important to develop and maintain an optimised, effective LinkedIn presence. One way to achieve this is by conducting a thorough LinkedIn audit. In […]
Have you considered going live on LinkedIn? LinkedIn Live can be a powerful tool for engaging with your network in real-time. LinkedIn Live can help you build your online presence, and elevate your personal brand. What is LinkedIn Live? LinkedIn Live is a suite of tools that enables eligible members of the platform to broadcast […]
One of the most common questions my clients often ask is whether they require a company page for their business alongside their personal LinkedIn profile. My response remains a definite…YES! What exactly are LinkedIn company pages, you ask? These pages serve as a channel for organisations to exhibit their business, unite employees, […]
There have been instances when I’ve allowed time spent on LinkedIn to slip out of my control. It’s quite simple to lose track of time on this platform, and with nearly 30,000 connections, I’ve found myself overwhelmed at times, struggling to respond to everyone. Regrettably, I have to admit that LinkedIn has occasionally become a […]
LinkedIn, boasting over 950 million registered users, stands as one of the most engaging social platforms in today’s market. It’s a vital channel that businesses and professionals looking to expand their reach should wholeheartedly embrace. To expand this reach it is vital that a resonating marketing strategy is utilised. Personally, I find great resonance with […]
If you and your team aren’t repurposing your content into various formats for different channels, you’re considerably reducing the return on investment when it comes to content creation. It’s like buying a new car and never taking it for a proper spin. So, after crafting quality content for your audience, don’t just leave it in […]
As the CEO and founder of a LinkedIn marketing agency, I appreciate the significance of every detail involved in creating successful events. Over the years, I have refined and enhanced my processes with each event, resulting in remarkable experiences that continue to improve. However, I am aware that generating excitement for online events can pose […]
LinkedIn proves to be an invaluable resource for anyone seeking to expand their professional network. With a staggering 930+ million users, it offers a splendid platform for forging connections with potential clients, partners, and industry thought leaders. Unlike other social media platforms, LinkedIn specializes solely in business-related content, encompassing the display of one’s experience and […]
Ever wondered how some LinkedIn posts effortlessly captivate and engage their audience? Are you longing for your posts to grab the attention they truly deserve, but don’t know where to begin? Fret not, for I am here to lend a hand. Becoming a LinkedIn influencer is no overnight success story, my friend. The truth is, […]
If you’ve been utilising LinkedIn for some time now and are witnessing positive results for your business, you may have contemplated upgrading to LinkedIn Premium for even greater success. There are advantages for the right individuals in making this upgrade, and today I will delve into some of them. LinkedIn Premium accounts present advanced features […]
Are you prepared to unleash your brilliance upon the world and establish yourself as a sought-after thought leader? Look no further than LinkedIn, the world’s largest professional networking platform! With a vibrant community boasting over 900 million members worldwide, an eager audience awaits to hear your ideas and connect with you. However, becoming a LinkedIn […]
LinkedIn, the dynamic social media platform for professionals, offers a unique space for connection and networking. Like any social platform, LinkedIn employs algorithms to curate personalised content on users’ feeds. In this post, we’ll delve into the inner workings of the LinkedIn algorithm, exploring how it influences the content users encounter. It’s important to recognise […]
LinkedIn is a powerful social media platform that connects professionals from all over the world. With over 900+ million users, it’s no wonder that LinkedIn is a popular place to showcase your skills and expertise. One of the best ways to do this is by creating a profile banner that represents your personal brand. Your […]
Hey there! Let’s get real for a moment. Is your business unleashing the full potential of LinkedIn? Are you harnessing its power to boost your brand’s visibility, expand your network, snag leads and conversions, and ultimately drive up your revenue? If not, you’re missing out on a golden opportunity that could be a game-changer for […]
In the realm of B2B marketing, LinkedIn reigns supreme as the ultimate social media platform. However, the methods of utilising it effectively have undergone significant transformations over the past couple of years. As a result, we’re delving into the world of LinkedIn engagement and exploring the best practices to optimise your presence in 2023. LinkedIn […]
LinkedIn has undergone significant changes since its launch in 2003, much like other major social media platforms. With over 900 million members, it is crucial to have a presence on LinkedIn and utilise the available tools to enhance your business, skills, and reputation. As a business owner, you should consider using the following LinkedIn features: […]
LinkedIn has established itself as the world’s premier professional networking platform, connecting millions of professionals across the globe. It currently boasts an impressive user base of over 900 million members from more than 200 countries and territories worldwide, making it the largest professional social network in existence (LinkedIn.com) Although LinkedIn boasts an impressive user base […]
Developing a comprehensive marketing strategy involves more than simply planning and posting content. In order to effectively utilise the platform, it is crucial to also track relevant metrics and analyse the performance of your posts. LinkedIn is widely recognised as the premier channel for B2B content distribution, with 80% of B2B social media leads generated […]
Asking for recommendations on LinkedIn can be a great way to strengthen your professional network and showcase your skills and accomplishments to potential employers or clients. It can also be a daunting task, especially if you’re new to the platform or if you’re not used to asking for professional references. So, if you’re looking to […]
LinkedIn is the ultimate professional networking platform, connecting people from all areas of business to opportunities and resources that spur growth. As a company, it’s probably your best platform for building a reputation and growing your business-to-business (B2B) social audience — both of which are integral to effective social media marketing. For business professionals, LinkedIn […]
Business owners and sales people using LinkedIn know how powerful the platform is for growing a business and generating high quality leads and sales off the back of the platform. LinkedIn has a free feature called SSI available for all of its users. What is SSI you ask? SSI stands for Social Selling Index score. […]
Linkedin Audio Events are live interactive audio-only events that you can host on the platform. They usually last anywhere from 15 minutes to 3 hours and are a great way to bring your professional community together to connect and learn from industry experts. The user experience is comparable to live conferences or meetings where the […]
Pose this question to you and your team….. Is your business using LinkedIn to its potential? Are you using it to improve brand awareness, build your network, generate leads and conversions, and increase revenue? LinkedIn is a platform that’s often overlooked and for many businesses a missing link that could prove vital in their own […]
Your LinkedIn featured section is one tool that is crucial to your success on LinkedIn. It’s one of the first things your potential clients and prospective clients see when they visit your profile and it’s a place you can showcase important events coming up and some of your key highlights and achievements. There are a […]
A feature that is currently being rolled out to all members who have creator mode turned on is Creator Analytics. If you don’t have access to this new feature as of yet don’t be alarmed it is being released in stages and will be available for you in the near future. To check availability, click […]
Most people are now aware of the value of LinkedIn, especially as a powerful networking tool. Did you know the platform is currently offering a feature called Services Pages? Service pages are an extremely effective way to showcase your services or products, generate leads and attract more clients. They’re essentially dedicated landing pages that showcase […]
Are you aware that when using LinkedIn your social activity on the platform will have an impact on the type of content you see in your feed? When using LinkedIn keep in mind your feed should have content, news and conversations that are relevant to you and your audience. It should also be relevant to […]
Most people have probably heard of the term “Lead Magnet” we will get into what they are if you don’t know shortly. Usually, a business will set them up on a website but do you have one on your LinkedIn profile? What are lead magnets? A lead magnet is defined as a free offer that’s […]
What it takes to be a LinkedIn Influencer! LinkedIn is home to 65+ million decision-makers, 800+ million members, 57 million companies in over 200 countries around the world all of whom came to LinkedIn with a purpose. A question that crops up time and again is: What does “influence” mean on LinkedIn. To keep […]
Are you searching for ways to stand out in a noisy online world? Are you wondering how some of the leading companies use LinkedIn to achieve their goals? Do you want to create a stronger presence on LinkedIn? The answer to those questions is….. You need to increase your visibility! With LinkedIn becoming more and […]
Your LinkedIn profile is a platform that allows you to communicate your points of difference in the professional world better than say a traditional resume or networking event. It’s focus should be to showcase you, your business, what you stand for and ultimately lay out how your clients can benefit from what you do. Is […]
Content Marketing on LinkedIn is all about connecting with a defined audience, building trust and keeping them engaged so that they ultimately become clients. So, one of the questions our clients ask most frequently is “What is the secret to getting more engagement on LinkedIn?” That’s a vital question and sometimes our clients are a […]
One member of our Prominence Global team over in New Zealand was lucky enough not to be in a COVID lockdown for a while and managed to attend a business breakfast in person. They told him there would be time for networking before and after the guest speakers’ presentations so he should bring plenty of […]
SSI is LinkedIn’s Social Selling Index. If it’s still a bit of a mystery to you, you’ve come to the right place. We’re going to step through what it is, how it works and how you can use it to help make sure you’re getting the best out of the platform. Before we get into […]
6 reasons why you must have one One of the first questions all our clients ask is whether they need a company page for their business as well as their personal LinkedIn page. First, back to basics. The best foundation for building traction for your business on LinkedIn is still to start with a very […]
A friend of mine recently moved to a new city. Not long after arriving in his new hometown it turned out he needed to get new tyres for his car. How to find the best deal and good service? He had a few options: grab the local weekly community newspaper and check out the […]
Content for content’s sake is a waste of time for the writer and the audience. I’ve been helping businesses with social media marketing for well over a decade, mostly on LinkedIn, so I’ve been keeping a close watch on the way content is used on this platform. My work focuses on helping business owners and […]
I’m not going to use up space in this post trying to persuade you to use video on LinkedIn. The jury is long since in on that issue and I’ve written about it elsewhere. Simply put, including video in your LinkedIn content mix will boost engagement substantially. All the research, my own experience and that […]
How to control what your LinkedIn audience can see and comment on. I guess it had to happen eventually. It’s unfortunate but you’ve probably noticed that there’s quite a bit more spam on LinkedIn these days. It’s meant to be a purely professional space but it seems that some people just cannot resist posting political […]
“To go fast, go alone; to go far, go together” There’s plenty of dispute and conjecture about the origin** of this proverb but it does make a point that seems universally applicable. Even if we’re not sociable all the time and need our own space, human beings are naturally social. We seem to do best […]
LinkedIn has evolved significantly since its launch in 2003. With over 750 million members to date, LinkedIn is the largest professional networking site in the world. Utilised for a plethora of reasons, whether it be job searching, recruiting, networking, or building your personal brand to leverage yourself as an influencer – LinkedIn is the world’s […]
If you’ve not used Inmail before here’s a quick explanation. It’s a direct messaging function that’s available to all LinkedIn users and it’s roughly 3 times more effective for prospecting than email. If you still have a free LinkedIn account you will be charged a fee for each Inmail. If you are a Premium member […]
At Prominence Global our clients often ask us this. Views will vary but you should at least know what LinkedIn allows so that you can decide what’s right for you. You probably know that there are limits to how much content you can put into each section of your profile and your posts. But LinkedIn […]
LinkedIn now has over 700 million members. So it stands to reason that this is a huge source of potential new hires that you can tap into when your business needs to bring new skills on board. 3 There are several ways you can do this and most will involve some investment. But first make […]
Be original. Be creative. Be out of this world. How many times have you heard this about your online profile, but for some it’s harder than it sounds. These days, every Tom, Dick and Harry (sorry guys) is using LinkedIn to promote their business. It’s hard to be original. So how can you be more […]
To all the readers out there who use content marketing consistently, I have a question for you – do you know where the content marketing industry is moving? If you don’t stay updated on this front, how will you adjust your own content marketing strategy and aim for growth and better results? Sure, you can […]
Without a doubt, technological advancements and a shift in buyer attitudes have transformed the way businesses interact with their leads and customers. Much like handwritten notes and letters, face-to-face meetings are history and certainly no longer in vogue. With the entire sales process happening online, cold-calling is nearly done and dusted in the business world […]
“Cold calling is dead, thanks to LinkedIn” – Ken Krogue, Founder of Insidesales.com It is safe to say that LinkedIn sure is an amazing sales tool. Even though the traditional form of sales is nearly done and dusted, unfortunately, the sales people have carried on with their former habits on LinkedIn as well. The worst […]
When promoting your personal brand or business, it is likely that you use buzzwords that spark interest, but don’t especially add value to your conversation. The way you communicate and how you use words goes a long way in helping you to deliver the message that you want that has an impact on your audience. […]
Social media is everything in this generation we live in; it’s the basis on which communication thrives. Social media is a technology that encourages social interaction among people locally or internationally that share a similar type of network. Social media messaging is a platform for interaction among individuals where they can communicate, share knowledge and […]
TRUE FACT: Outsourcing. It’s an easy decision to make. But the “how” might be getting in your way! Social media is a massive time suck that can be easily outsourced to a professional. But you’ll need to let go of the control you have from doing it yourself. Every business owner can believe that no […]
Social media advertising is a great way to grow your business if you do it right. Learning how to promote your business online can help you to reach even more customers than ever before. You don’t have to a professional to get the most out of social media advertising. However, here are some guidelines that […]
With the holiday season almost on our doorstep, 2019 is right around the corner. Can you believe it? You are probably already thinking about your business goals and plans for the new year – but have you thought about your social media strategy? Are you ready to make the biggest impact that you can on […]
Do you agree: Social media can feel like a massive beast that just takes up your time? But it doesn’t have to be like that. Here are some really quick and easy tips you can implement today. Just choose one and get to it! 1. Grab attention with gifs – Use the gifs and […]
If you’ve ever wondered what people who’ve used your product/service really think about it, then chances are – prospective clients are wondering the same! It’s called review marketing. Client testimonials are not only necessary; they are an integral key aspect of any brand, especially if your business is web-based. WHY? If someone has stumbled […]
With the holiday season almost on our doorstep, 2019 is right around the corner. Can you believe it? You are probably already thinking about your business goals and plans for the new year-but have you thought about your social media strategy? Are you ready to make the biggest impact that you can on social media […]
Scores of your potential customers are joining social media every day, but where are they going, how can you find them, and how do you engage your followers? A question I am asked often! Building a targeted social media audience is crucial for getting the word out about your business and maximising your online presence. […]
If you’ve noticed your engagement decreasing all of a sudden and your followers are dropping like flies, I’m sorry to report, maybe you have become a victim of the dreaded social media shadow ban. The shadow ban is now taking place across the big social media platforms including LinkedIn, Twitter, Facebook and Instagram. And if […]
BIG MISTAKE: Does this scenario sound similar to you? You’ve been on social media for a long time, pouring your time and energy into creating content that’s not really getting you “anything”. And by anything you mean sales, don’t you? There are a few big mistakes business owners make when it comes to social media […]
I can’t tell you how many people ask me – how do I find my message? While to some it might be easy to explain what their message, many (many) business owners struggle with this and are confused when it comes to their marketing message. When I ask business owners what they think it is, […]
Content … there’s a huge amount of it out there on the internet. Wouldn’t you agree? So how to do you stand out in the sea of words, videos, infographics, images and podcasts? Well, I’ve got a few tips for you. I’ve been running a LinkedIn Influencer challenge to my VIP list and one of […]
Ture or false? No matter how well your social media marketing campaign is going, there is always room for improvement. We can all do with some more shares, comments and likes when it comes to our social media accounts. Using one, two, 10 or all of these posts will guarantee you get more like, […]
FAST FACT: Social media users in Australia are some of the most active in the world. So wouldn’t you like a slice of that action?! If so, we’ve put together 29 social media tips to help you take your business to the next level this year. Jump on it. Choose one or all of them […]
Instagram … all the cool kids are signing up to it and it is fast becoming the social platform of choice because, well, it’s just not so noisy. And it’s fun. It’s pretty. It’s engaging. It’s informative. And people are flocking to it – especially for the Insta Stories. With more than 300 million people […]
There are some very common social media mistakes that business owners make which are not only annoying to consumers; they can (and do) actually drive customers away from your brand. Social media can be an absolute boon for your business and for your brand. Yet if you get your approach wrong, it can quickly destroy […]
It’s now 2017 and life online has officially gone crazy! It’s like everywhere we look online almost anything and everything is being shared. Businesses are no exception. They too are exploding with content to engage their audiences. From corporate brand identities such as Nike, Virgin, McDonald’s all the way down to the start-up solo-preneurs. We […]
There’s so different many ways to watch videos on social media. With the advent and popularity of Live-Stream video such as Facebook Live, Facebook Spaces, 360 video, VR, AR, multi-camera, aerial, Instagram Stories, Instagram Live, Facebook Stories and Twitter video, it’s not always easy to determine the right type of social media platform that will […]
Social media can be a very powerful marketing tool (and sales tool!) for your business when it is used correctly. However, getting it right can be a minefield. If you get it wrong, you won’t achieve the results you’re looking for or a return on your investment. What’s worse, even if you make simple mistakes […]
If we want to succeed in the game of entrepreneurship, there’s one key thing we must learn: The Secrets of the Entrepreneur Mindset. We are born with unique gifts and talents. All of us have something special we can share with the world but often what inhibits our greatness is not having the appropriate Mindset […]
We all know Social Media can be an incredible tool for creating business opportunities and lead generation. However, it seems even still after 11 years Social Media platforms, such as Facebook and Twitter launched, very few of us understand how to use Social Media effectively as part of our branding and marketing activities. Here’s […]
Let’s get real friends – In business, trust is everything. With trust, you’ll have customers (or clients) for life. Without trust, you may as well pack up and go home. Your ability to market your business online and build a strong follower base to generate leads is a testament to how you can create trust with […]
