LinkedIn Sales Navigator is an excellent tool for augmenting your lead generation strategies. We share 8 key features of LinkedIn Sales Navigator that you should know about.
LinkedIn Sales Navigator
LinkedIn Sales Navigator is a paid subscription service you can sign up for on LinkedIn. Specifically geared towards catapulting your lead generation and sales strategies, LinkedIn Sales Navigator gives you a range of advanced tools to manage your sales pipeline, turning prospects into paying customers. Prominence Global shares eight key features of LinkedIn Sales Navigator you need to know about. For this blog post, we focus particularly on the advanced search filters and search functions.
Job title and keyword filters
When you use LinkedIn Sales Navigator, you can drill down your search for prospects in highly targeted ways. You can search for and target individuals by specific job title. You can also use advanced search facilities to discover prospects who use particular keywords in their profiles and posts. This facility makes it easier for you to target your lead generation strategies towards the right people who hold the right type of positions in their companies. Remember: you must have a target audience in mind before implementing a lead generation strategy. Check out this blog post for more tips on how to create a targeted audience.
Company filters
As you seek out prospects, you have companies you’d like to approach. These could be companies you’re keen to work with or believe you can offer key value to. LinkedIn Sales Navigator’s company filters help you refine your search by company name, size, industry, headcount, location, and more. Using the company filters helps you target specific company profiles that align with your ideal customer profile.
Seniority level filters
It’s great to be able to reach out and connect with people through LinkedIn, but how do you know you’re speaking to the right people? That’s where LinkedIn Sales Navigator comes in handy, as you’re able to search by seniority level. Using the seniority level filters helps you find the person who holds the right position in the companies you’re keen to work with. When you’re looking for the right decision-maker or those who have the purchasing power for your services, these search filters are very helpful.
Experience and skill filters
LinkedIn Sales Navigator’s experience and skills filters help you find the right person with specific skills or experience that line up with your service offering or products. For example, if you work in the cybersecurity space, you can search for people with specific skills or experience within that field, targeting your efforts more effectively. Cybersecurity is a broad industry, but LinkedIn Sales Navigator helps you find people who work with incident response, data privacy, or cloud data security services.
Geography filters
While the world has become increasingly global as remote work becomes the norm, and hiring people from other countries is relatively commonplace now, you may need to target people by location. That’s where the geography, or location, filters on LinkedIn Sales Navigator are extremely useful. The location filters help you filter prospects and leads by location, drilling down to specific regions, countries, or cities.
Ideal customer profile filters
As part of your marketing strategy, you would’ve outlined your Ideal Customer Profile (ICP). If you haven’t spent some time putting together your Ideal Customer Profile, take some time to do so. Building your ICP will help you build far more effective marketing and lead-generation strategies. You can then apply the attributes of your Ideal Customer Profile to your LinkedIn Sales Navigator search, and find superb prospects and potential clients.
Similar companies search
When you’ve worked with a particular type of company, it makes sense to look for companies similar to your previous clientele. You can use LinkedIn Sales Navigator to search for people who work in similar companies, or companies that align with your Ideal Customer Profile. This can be useful for expanding your pool of leads and prospects.
Boolean Search
The Boolean search function on LinkedIn Sales Navigator is highly recommended for when you’re conducting in-depth searches. A Boolean search helps you refine your search terms by using keywords, special terms, and logic operators. Logic operators are words like “and”, “or”, and “not.” Boolean search helps you narrow down your search for prospects and leads even further, leading you towards more relevant search results.
Now that you’ve gained a better understanding of 8 key features from LinkedIn Sales Navigator, how do you intend to catapult your lead generation efforts on LinkedIn? LinkedIn Sales Navigator is an exceptional tool for you to use, but don’t forget to personalise your outreach efforts. Combining the power of LinkedIn Sales Navigator with the personal touch is a key way to generate great results from your LinkedIn efforts.
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