The time you spend on LinkedIn is purposeful and meaningful. Here’s what you may not have considered though: the LinkedIn algorithm is watching. As the platform has evolved, so too has its ability to monitor user activity, and more accurately present you with content that resonates with your preferences, interests, and activities. That’s why it’s […]
Get ready to go live on LinkedIn! Moving beyond the structure of scheduled text-based posts, video, and audio, LinkedIn Live can help you establish your identity as an authority in your industry. LinkedIn Live operates as a real-time video broadcasting feature, giving you the opportunity to engage with your audience, share valuable insights, and position […]
LinkedIn is an indispensable tool for your networking and building your professional profile. With more than 1 billion members worldwide, standing out in the crowd can prove difficult. That’s why it’s so important to develop and maintain an optimised, effective LinkedIn presence. One way to achieve this is by conducting a thorough LinkedIn audit. In […]
Have you considered going live on LinkedIn? LinkedIn Live can be a powerful tool for engaging with your network in real-time. LinkedIn Live can help you build your online presence, and elevate your personal brand. What is LinkedIn Live? LinkedIn Live is a suite of tools that enables eligible members of the platform to broadcast […]
The interconnectedness of our world nowadays has enabled us to build a global network of peers, friends, and potential leads. Using LinkedIn to build your global network may be a goal for you, especially if you’re building an international client base. Here’s how to build your global network on LinkedIn. Define your objectives Before you […]
Creating and curating your microniche on LinkedIn is a not-so-secret superpower for ramping up your online influence, and building your professional profile. While you may work in a certain sector, have clients in specific industries, and work from across your city, that’s still not your microniche. Defining and zoning in on your microniche is an […]
What makes someone stop scrolling and start engaging with your content? In this article, we outline key ways to turn passive scrollers into leads you can engage with. Passive scrolling is part and parcel of online life. In a world where we want to grab someone’s attention, though, it can make life difficult. That’s why […]
You’re in a good routine with LinkedIn. You’re consistently producing relevant content. You’re sharing valuable insights that highlight your diverse experience. You’re interacting with people as often as you can. And yet, your engagement is stagnant. Welcome to the content creation crisis, and here’s how you overcome it: start asking the right questions. From […]
You’re pouring so much energy into your LinkedIn lead generation efforts, but how do you know if it’s paying off? You need data and keen analysis to decide what you do next. In this article, we discuss how to measure what matters on LinkedIn. Measure what matters Here’s the good news: LinkedIn gives you excellent […]
The Harlem Shake shook the world when it went viral, but what purpose did it serve? Going viral may sound like a solid idea, but does it help you build credibility? Going viral isn’t a new phenomenon The concept of content spreading quickly can be traced back well before the internet. Think of flyers or […]
LinkedIn Sales Navigator is an excellent tool for augmenting your lead generation strategies. We share 8 key features of LinkedIn Sales Navigator that you should know about. LinkedIn Sales Navigator LinkedIn Sales Navigator is a paid subscription service you can sign up for on LinkedIn. Specifically geared towards catapulting your lead generation and sales strategies, […]
Your network may be your net worth, but are you turning your network into qualified leads? In this short guide, we take you through 7 steps to turn your LinkedIn connections into qualified leads. Why should I turn my LinkedIn connections into qualified leads? LinkedIn is a powerful tool for connecting with professionals and […]
LinkedIn stands out as the quintessential platform for building connections, sharing insights, and showcasing expertise. The platform continues to evolve and has yet again introduced a new feature to enhance user experience. Aligning with the digital revolution, where artificial intelligence (AI) continues to shape our online experiences, LinkedIn has introduced an AI button to rewrite […]
One of the most common questions my clients often ask is whether they require a company page for their business alongside their personal LinkedIn profile. My response remains a definite…YES! What exactly are LinkedIn company pages, you ask? These pages serve as a channel for organisations to exhibit their business, unite employees, […]
There have been instances when I’ve allowed time spent on LinkedIn to slip out of my control. It’s quite simple to lose track of time on this platform, and with nearly 30,000 connections, I’ve found myself overwhelmed at times, struggling to respond to everyone. Regrettably, I have to admit that LinkedIn has occasionally become a […]
If you and your team aren’t repurposing your content into various formats for different channels, you’re considerably reducing the return on investment when it comes to content creation. It’s like buying a new car and never taking it for a proper spin. So, after crafting quality content for your audience, don’t just leave it in […]
As the CEO and founder of a LinkedIn marketing agency, I appreciate the significance of every detail involved in creating successful events. Over the years, I have refined and enhanced my processes with each event, resulting in remarkable experiences that continue to improve. However, I am aware that generating excitement for online events can pose […]
LinkedIn proves to be an invaluable resource for anyone seeking to expand their professional network. With a staggering 930+ million users, it offers a splendid platform for forging connections with potential clients, partners, and industry thought leaders. Unlike other social media platforms, LinkedIn specializes solely in business-related content, encompassing the display of one’s experience and […]
Ever wondered how some LinkedIn posts effortlessly captivate and engage their audience? Are you longing for your posts to grab the attention they truly deserve, but don’t know where to begin? Fret not, for I am here to lend a hand. Becoming a LinkedIn influencer is no overnight success story, my friend. The truth is, […]
If you’ve been utilising LinkedIn for some time now and are witnessing positive results for your business, you may have contemplated upgrading to LinkedIn Premium for even greater success. There are advantages for the right individuals in making this upgrade, and today I will delve into some of them. LinkedIn Premium accounts present advanced features […]
Are you prepared to unleash your brilliance upon the world and establish yourself as a sought-after thought leader? Look no further than LinkedIn, the world’s largest professional networking platform! With a vibrant community boasting over 900 million members worldwide, an eager audience awaits to hear your ideas and connect with you. However, becoming a LinkedIn […]
LinkedIn, the dynamic social media platform for professionals, offers a unique space for connection and networking. Like any social platform, LinkedIn employs algorithms to curate personalised content on users’ feeds. In this post, we’ll delve into the inner workings of the LinkedIn algorithm, exploring how it influences the content users encounter. It’s important to recognise […]
LinkedIn is a powerful social media platform that connects professionals from all over the world. With over 900+ million users, it’s no wonder that LinkedIn is a popular place to showcase your skills and expertise. One of the best ways to do this is by creating a profile banner that represents your personal brand. Your […]
Hey there! Let’s get real for a moment. Is your business unleashing the full potential of LinkedIn? Are you harnessing its power to boost your brand’s visibility, expand your network, snag leads and conversions, and ultimately drive up your revenue? If not, you’re missing out on a golden opportunity that could be a game-changer for […]
In the realm of B2B marketing, LinkedIn reigns supreme as the ultimate social media platform. However, the methods of utilising it effectively have undergone significant transformations over the past couple of years. As a result, we’re delving into the world of LinkedIn engagement and exploring the best practices to optimise your presence in 2023. LinkedIn […]
LinkedIn has undergone significant changes since its launch in 2003, much like other major social media platforms. With over 900 million members, it is crucial to have a presence on LinkedIn and utilise the available tools to enhance your business, skills, and reputation. As a business owner, you should consider using the following LinkedIn features: […]
LinkedIn has established itself as the world’s premier professional networking platform, connecting millions of professionals across the globe. It currently boasts an impressive user base of over 900 million members from more than 200 countries and territories worldwide, making it the largest professional social network in existence (LinkedIn.com) Although LinkedIn boasts an impressive user base […]
Developing a comprehensive marketing strategy involves more than simply planning and posting content. In order to effectively utilise the platform, it is crucial to also track relevant metrics and analyse the performance of your posts. LinkedIn is widely recognised as the premier channel for B2B content distribution, with 80% of B2B social media leads generated […]
LinkedIn recommendations are written comments from people who have worked with you, that describe your work and highlight your strengths. They are similar to the references you might give when applying for a job. They can be found at the bottom of your LinkedIn profile, which makes it easy for others to see them without […]
Asking for recommendations on LinkedIn can be a great way to strengthen your professional network and showcase your skills and accomplishments to potential employers or clients. It can also be a daunting task, especially if you’re new to the platform or if you’re not used to asking for professional references. So, if you’re looking to […]
LinkedIn is the ultimate professional networking platform, connecting people from all areas of business to opportunities and resources that spur growth. As a company, it’s probably your best platform for building a reputation and growing your business-to-business (B2B) social audience — both of which are integral to effective social media marketing. For business professionals, LinkedIn […]
Business owners and sales people using LinkedIn know how powerful the platform is for growing a business and generating high quality leads and sales off the back of the platform. LinkedIn has a free feature called SSI available for all of its users. What is SSI you ask? SSI stands for Social Selling Index score. […]
Linkedin Audio Events are live interactive audio-only events that you can host on the platform. They usually last anywhere from 15 minutes to 3 hours and are a great way to bring your professional community together to connect and learn from industry experts. The user experience is comparable to live conferences or meetings where the […]
Pose this question to you and your team….. Is your business using LinkedIn to its potential? Are you using it to improve brand awareness, build your network, generate leads and conversions, and increase revenue? LinkedIn is a platform that’s often overlooked and for many businesses a missing link that could prove vital in their own […]
Your LinkedIn featured section is one tool that is crucial to your success on LinkedIn. It’s one of the first things your potential clients and prospective clients see when they visit your profile and it’s a place you can showcase important events coming up and some of your key highlights and achievements. There are a […]
A feature that is currently being rolled out to all members who have creator mode turned on is Creator Analytics. If you don’t have access to this new feature as of yet don’t be alarmed it is being released in stages and will be available for you in the near future. To check availability, click […]
LinkedIn makes planning and promoting both online and offline events a breeze. Let’s start by looking at why you might want to do it in the first place. You’re already investing a lot of time and effort into making sure your profile is robust, building out your network, creating and sharing content so make sure […]
Creating or sharing content that’s relevant and interesting to your network is still the best way to build trust and position yourself as an authority in your niche. LinkedIn is always looking for ways to help members appropriately promote their brands and engage with their audience. If you’re creating content on LinkedIn it stands to […]
If 2021 was the year of learning how to work from home let’s make this the year you finally start creating video content. It can be daunting when you first start out so I’m going to share some tips that help to take the angst out of the exercise. First of all, why bother? There’s […]
LinkedIn is a great place to engage with a community of people in your chosen industry, engaging with your connections should involve; Sharing stories, advice and information that resonates with those people in your field of expertise. It’s the ultimate way to foster relationships and spark conversations. If you’re looking for different ways to get […]
Most people have probably heard of the term “Lead Magnet” we will get into what they are if you don’t know shortly. Usually, a business will set them up on a website but do you have one on your LinkedIn profile? What are lead magnets? A lead magnet is defined as a free offer that’s […]
LinkedIn is the world’s premier business network with 800 + million users in 2022. Why are so many people using the platform? One of the biggest reasons is to strengthen their professional networks and connect with people in their chosen fields. It’s also a great place to stay in touch with colleagues both old and […]
With over 800 million users and counting, it’s no surprise that LinkedIn is now one of the most actively used platforms when it comes to recruiting, professional networking, and keeping up to date with industry knowledge. We’re going to look back on 2020 and 2021 as a tipping point in the history of the internet. […]
What it takes to be a LinkedIn Influencer! LinkedIn is home to 65+ million decision-makers, 800+ million members, 57 million companies in over 200 countries around the world all of whom came to LinkedIn with a purpose. A question that crops up time and again is: What does “influence” mean on LinkedIn. To keep […]
LinkedIn is a great way to connect with people in your niche or industry. But if you’re not using it correctly, then all of those hours spent creating an amazing company page could be wasted because no one will take the time to scroll down and view it. Make sure that when potential clients land […]
Content Marketing on LinkedIn is all about connecting with a defined audience, building trust and keeping them engaged so that they ultimately become clients. So, one of the questions our clients ask most frequently is “What is the secret to getting more engagement on LinkedIn?” That’s a vital question and sometimes our clients are a […]
In 2020 and 2021 there’s been a huge surge in the volume of online content claiming to be “thought leadership”. But is it really? LinkedIn’s research shows that 63% of buyers feel that thought leadership “is important in providing proof that an organization genuinely understands or can solve your specific business challenges”. The problem is […]
6 reasons why you must have one One of the first questions all our clients ask is whether they need a company page for their business as well as their personal LinkedIn page. First, back to basics. The best foundation for building traction for your business on LinkedIn is still to start with a very […]
So you want to become an influencer? Congratulations! Now for the big question – what is it that you want to be influential about? Defining your personal brand and determining what it is you want to be known for is an essential strategy for success. Don’t skimp on this part, or you’ll be setting yourself […]
“A diverse mix of voices leads to better discussions, decisions, and outcomes for everyone.” – Sundar Pichai, Entrepreneur We are living through very turbulent times, and it has undeniably taken a toll on the business arena. Businesses around the world are beginning to feel threatened as they have lost the wind from their “sales” so […]
Lockdown, layoffs and losses. The COVID-19 crisis has unleashed a pandemic no one could have ever imagined or anticipated. DID YOU KNOW: According to the United Nation’s recent report on the impact of the COVID crisis: – We could lose between 5 million and 25 million jobs. – Small and medium enterprises, the self-employed and […]
We have all had to bear the brunt of burn out, stress and uncertainty, as a business owner. In fact, many of us are on the same boat given the current climate. But the question is, what are you going to do about it? How will you win your life and business back? While many […]
Be original. Be creative. Be out of this world. How many times have you heard this about your online profile, but for some it’s harder than it sounds. These days, every Tom, Dick and Harry (sorry guys) is using LinkedIn to promote their business. It’s hard to be original. So how can you be more […]
For anyone who has worked in a corporate setting, you must have been on the receiving end of the much dreaded “performance reviews”. We have all been through this or have had to facilitate these meetings. But the question of the hour is – are these reviews effective after all? According to some recent studies […]
Are you at the stage where your business is rapidly growing? How prepared are you for this growth? Have you drafted a concrete plan that can help you figure out what you must do at this critical stage? Now, business expansion can happen in two ways: as a result of voluntary efforts made by the […]
This is something I am often asked about – are blogs relevant today? Ever since LinkedIn’s native video in 2018 has taken over the internet like a storm, many businesses were quick to adopt video-based content in their marketing strategies. Studies also show that LinkedIn eventually became responsible for nearly 80% of the B2B leads […]
A growing business focuses on making improvements, discards unproductive or irrelevant ideas, adapts to the environment in which it operates – to maximise its profits and thrive among its competitors. Any business can grow during the first few years. As a business owner, you put in a lot of effort and research about the industry […]
“Cold calling is dead, thanks to LinkedIn” – Ken Krogue, Founder of Insidesales.com It is safe to say that LinkedIn sure is an amazing sales tool. Even though the traditional form of sales is nearly done and dusted, unfortunately, the sales people have carried on with their former habits on LinkedIn as well. The worst […]
In today’s competitive environment, having an amazing product isn’t enough to make it as an entrepreneur. We’ve talked a lot about the importance of building trust and rapport with your audience. People buy products for a variety of reasons, but trust and connection are both a huge part of the equation – you can’t expect […]
Social media is everything in this generation we live in; it’s the basis on which communication thrives. Social media is a technology that encourages social interaction among people locally or internationally that share a similar type of network. Social media messaging is a platform for interaction among individuals where they can communicate, share knowledge and […]
Creating content is a huge job … Said every business owner ever! Whether you’re tackling content creation on your own or outsourcing it to someone else, you constantly have to be on top of every step of the process. Every piece of content follows a timeline that includes planning, creating, editing, publishing and marketing. There […]
TRUE FACT: Outsourcing. It’s an easy decision to make. But the “how” might be getting in your way! Social media is a massive time suck that can be easily outsourced to a professional. But you’ll need to let go of the control you have from doing it yourself. Every business owner can believe that no […]
Social media advertising is a great way to grow your business if you do it right. Learning how to promote your business online can help you to reach even more customers than ever before. You don’t have to a professional to get the most out of social media advertising. However, here are some guidelines that […]
With the holiday season almost on our doorstep, 2019 is right around the corner. Can you believe it? You are probably already thinking about your business goals and plans for the new year – but have you thought about your social media strategy? Are you ready to make the biggest impact that you can on […]
If you’ve ever wondered what people who’ve used your product/service really think about it, then chances are – prospective clients are wondering the same! It’s called review marketing. Client testimonials are not only necessary; they are an integral key aspect of any brand, especially if your business is web-based. WHY? If someone has stumbled […]
With the holiday season almost on our doorstep, 2019 is right around the corner. Can you believe it? You are probably already thinking about your business goals and plans for the new year-but have you thought about your social media strategy? Are you ready to make the biggest impact that you can on social media […]
If you’ve noticed your engagement decreasing all of a sudden and your followers are dropping like flies, I’m sorry to report, maybe you have become a victim of the dreaded social media shadow ban. The shadow ban is now taking place across the big social media platforms including LinkedIn, Twitter, Facebook and Instagram. And if […]
BIG MISTAKE: Does this scenario sound similar to you? You’ve been on social media for a long time, pouring your time and energy into creating content that’s not really getting you “anything”. And by anything you mean sales, don’t you? There are a few big mistakes business owners make when it comes to social media […]
I can’t tell you how many people ask me – how do I find my message? While to some it might be easy to explain what their message, many (many) business owners struggle with this and are confused when it comes to their marketing message. When I ask business owners what they think it is, […]
Content … there’s a huge amount of it out there on the internet. Wouldn’t you agree? So how to do you stand out in the sea of words, videos, infographics, images and podcasts? Well, I’ve got a few tips for you. I’ve been running a LinkedIn Influencer challenge to my VIP list and one of […]
Social media, love it or loathe it, is one of the major ways we as business owners stand out there in a sea of competition. It helps people get to know us. It helps them understand who we are, what we do and why we get up in the mornings. It shows people how we […]
Ture or false? No matter how well your social media marketing campaign is going, there is always room for improvement. We can all do with some more shares, comments and likes when it comes to our social media accounts. Using one, two, 10 or all of these posts will guarantee you get more like, […]
FAST FACT: Social media users in Australia are some of the most active in the world. So wouldn’t you like a slice of that action?! If so, we’ve put together 29 social media tips to help you take your business to the next level this year. Jump on it. Choose one or all of them […]
There are some very common social media mistakes that business owners make which are not only annoying to consumers; they can (and do) actually drive customers away from your brand. Social media can be an absolute boon for your business and for your brand. Yet if you get your approach wrong, it can quickly destroy […]
Brand positioning is the process of positioning your brand in the mind of your customers. Brand positioning is also referred to as a positioning strategy, brand strategy, or a brand positioning statement. Reis and Trout’s bestselling book titled Positioning: The Battle for Your Mind, suggests the goal for brand positioning is to identify and “lead” […]
What is “Brand Positioning”? Quite simply, brand positioning is the process of positioning your brand in the minds of your ideal audience to create attraction with your clients or customers. Brand positioning can also be referred to as a brand strategy, or brand positioning. Brand positioning occurs whether or not a company is proactive in developing a position, […]
