LinkedIn is an indispensable tool for your networking and building your professional profile. With more than 1 billion members worldwide, standing out in the crowd can prove difficult. That’s why it’s so important to develop and maintain an optimised, effective LinkedIn presence. One way to achieve this is by conducting a thorough LinkedIn audit. In […]
The interconnectedness of our world nowadays has enabled us to build a global network of peers, friends, and potential leads. Using LinkedIn to build your global network may be a goal for you, especially if you’re building an international client base. Here’s how to build your global network on LinkedIn. Define your objectives Before you […]
Using LinkedIn’s abundance of data analytics to your advantage is an important part of your LinkedIn strategy. Understanding the rich data LinkedIn empowers you with, is just the start. As you move beyond understanding and towards absorbing actionable insights, LinkedIn Analytics gives you a powerful suite of tools. LinkedIn’s analytical tools help you understand your […]
This may seem an oddball approach, but the way to get a business to notice your business is to get them to notice you. Of course, LinkedIn is all about building personal, genuine connections, but ultimately, you’re looking to land that business as a client. Understand the LinkedIn landscape You couldn’t walk into the offices […]
You’re in a good routine with LinkedIn. You’re consistently producing relevant content. You’re sharing valuable insights that highlight your diverse experience. You’re interacting with people as often as you can. And yet, your engagement is stagnant. Welcome to the content creation crisis, and here’s how you overcome it: start asking the right questions. From […]
You’re pouring so much energy into your LinkedIn lead generation efforts, but how do you know if it’s paying off? You need data and keen analysis to decide what you do next. In this article, we discuss how to measure what matters on LinkedIn. Measure what matters Here’s the good news: LinkedIn gives you excellent […]
LinkedIn Sales Navigator is an excellent tool for augmenting your lead generation strategies. We share 8 key features of LinkedIn Sales Navigator that you should know about. LinkedIn Sales Navigator LinkedIn Sales Navigator is a paid subscription service you can sign up for on LinkedIn. Specifically geared towards catapulting your lead generation and sales strategies, […]
Your network may be your net worth, but are you turning your network into qualified leads? In this short guide, we take you through 7 steps to turn your LinkedIn connections into qualified leads. Why should I turn my LinkedIn connections into qualified leads? LinkedIn is a powerful tool for connecting with professionals and […]
Introducing LinkedIn Sales Navigator: Empowering Sales Excellence Utilising the power of LinkedIn’s extensive 1 billion-member network, Sales Navigator, tailored for the astute sales professional, streamlines the identification and nurturing of relationships with potential clients using modern sales techniques. Leaders in modern selling typically experience: +15% augmentation in generated sales pipeline +42% expansion in the closure […]
One of the most common questions my clients often ask is whether they require a company page for their business alongside their personal LinkedIn profile. My response remains a definite…YES! What exactly are LinkedIn company pages, you ask? These pages serve as a channel for organisations to exhibit their business, unite employees, […]
Ever found yourself poised to share content on your LinkedIn profile, wondering whether your forthcoming post might bolster or undermine your personal brand and authority on the platform? Determining the optimal content to post while sidestepping certain items can indeed pose a challenge. This becomes particularly daunting when certain topics are current and potentially contentious. […]
If you and your team aren’t repurposing your content into various formats for different channels, you’re considerably reducing the return on investment when it comes to content creation. It’s like buying a new car and never taking it for a proper spin. So, after crafting quality content for your audience, don’t just leave it in […]
As the CEO and founder of a LinkedIn marketing agency, I appreciate the significance of every detail involved in creating successful events. Over the years, I have refined and enhanced my processes with each event, resulting in remarkable experiences that continue to improve. However, I am aware that generating excitement for online events can pose […]
LinkedIn proves to be an invaluable resource for anyone seeking to expand their professional network. With a staggering 930+ million users, it offers a splendid platform for forging connections with potential clients, partners, and industry thought leaders. Unlike other social media platforms, LinkedIn specializes solely in business-related content, encompassing the display of one’s experience and […]
Ever wondered how some LinkedIn posts effortlessly captivate and engage their audience? Are you longing for your posts to grab the attention they truly deserve, but don’t know where to begin? Fret not, for I am here to lend a hand. Becoming a LinkedIn influencer is no overnight success story, my friend. The truth is, […]
If you’ve been utilising LinkedIn for some time now and are witnessing positive results for your business, you may have contemplated upgrading to LinkedIn Premium for even greater success. There are advantages for the right individuals in making this upgrade, and today I will delve into some of them. LinkedIn Premium accounts present advanced features […]
Are you prepared to unleash your brilliance upon the world and establish yourself as a sought-after thought leader? Look no further than LinkedIn, the world’s largest professional networking platform! With a vibrant community boasting over 900 million members worldwide, an eager audience awaits to hear your ideas and connect with you. However, becoming a LinkedIn […]
LinkedIn, the dynamic social media platform for professionals, offers a unique space for connection and networking. Like any social platform, LinkedIn employs algorithms to curate personalised content on users’ feeds. In this post, we’ll delve into the inner workings of the LinkedIn algorithm, exploring how it influences the content users encounter. It’s important to recognise […]
LinkedIn is a powerful social media platform that connects professionals from all over the world. With over 900+ million users, it’s no wonder that LinkedIn is a popular place to showcase your skills and expertise. One of the best ways to do this is by creating a profile banner that represents your personal brand. Your […]
In the realm of B2B marketing, LinkedIn reigns supreme as the ultimate social media platform. However, the methods of utilising it effectively have undergone significant transformations over the past couple of years. As a result, we’re delving into the world of LinkedIn engagement and exploring the best practices to optimise your presence in 2023. LinkedIn […]
LinkedIn has undergone significant changes since its launch in 2003, much like other major social media platforms. With over 900 million members, it is crucial to have a presence on LinkedIn and utilise the available tools to enhance your business, skills, and reputation. As a business owner, you should consider using the following LinkedIn features: […]
LinkedIn has established itself as the world’s premier professional networking platform, connecting millions of professionals across the globe. It currently boasts an impressive user base of over 900 million members from more than 200 countries and territories worldwide, making it the largest professional social network in existence (LinkedIn.com) Although LinkedIn boasts an impressive user base […]
Developing a comprehensive marketing strategy involves more than simply planning and posting content. In order to effectively utilise the platform, it is crucial to also track relevant metrics and analyse the performance of your posts. LinkedIn is widely recognised as the premier channel for B2B content distribution, with 80% of B2B social media leads generated […]
Asking for recommendations on LinkedIn can be a great way to strengthen your professional network and showcase your skills and accomplishments to potential employers or clients. It can also be a daunting task, especially if you’re new to the platform or if you’re not used to asking for professional references. So, if you’re looking to […]
LinkedIn is the ultimate professional networking platform, connecting people from all areas of business to opportunities and resources that spur growth. As a company, it’s probably your best platform for building a reputation and growing your business-to-business (B2B) social audience — both of which are integral to effective social media marketing. For business professionals, LinkedIn […]
Business owners and sales people using LinkedIn know how powerful the platform is for growing a business and generating high quality leads and sales off the back of the platform. LinkedIn has a free feature called SSI available for all of its users. What is SSI you ask? SSI stands for Social Selling Index score. […]
Your LinkedIn featured section is one tool that is crucial to your success on LinkedIn. It’s one of the first things your potential clients and prospective clients see when they visit your profile and it’s a place you can showcase important events coming up and some of your key highlights and achievements. There are a […]
Most people are now aware of the value of LinkedIn, especially as a powerful networking tool. Did you know the platform is currently offering a feature called Services Pages? Service pages are an extremely effective way to showcase your services or products, generate leads and attract more clients. They’re essentially dedicated landing pages that showcase […]
Most people have probably heard of the term “Lead Magnet” we will get into what they are if you don’t know shortly. Usually, a business will set them up on a website but do you have one on your LinkedIn profile? What are lead magnets? A lead magnet is defined as a free offer that’s […]
LinkedIn is the world’s premier business network with 800 + million users in 2022. Why are so many people using the platform? One of the biggest reasons is to strengthen their professional networks and connect with people in their chosen fields. It’s also a great place to stay in touch with colleagues both old and […]
Nothing irks people more than a blatant sales pitch in a LinkedIn connection request or the first message you get from a new contact. Whether it’s social media, email, or any other medium, it’s something that just won’t entice many people to open. Make sure you are being patient and invest in building a reason […]
Content Marketing on LinkedIn is all about connecting with a defined audience, building trust and keeping them engaged so that they ultimately become clients. So, one of the questions our clients ask most frequently is “What is the secret to getting more engagement on LinkedIn?” That’s a vital question and sometimes our clients are a […]
In 2020 and 2021 there’s been a huge surge in the volume of online content claiming to be “thought leadership”. But is it really? LinkedIn’s research shows that 63% of buyers feel that thought leadership “is important in providing proof that an organization genuinely understands or can solve your specific business challenges”. The problem is […]
So you want to become an influencer? Congratulations! Now for the big question – what is it that you want to be influential about? Defining your personal brand and determining what it is you want to be known for is an essential strategy for success. Don’t skimp on this part, or you’ll be setting yourself […]
There’s a lot of advice around aimed at helping job seekers to sharpen their skills for remote video interviews. But what about the interviewer? If you’ve had to do a remote selection interview on video you know that it’s just not the same as doing it in person. There are three main aspects that need […]
At Prominence Global our clients often ask us this. Views will vary but you should at least know what LinkedIn allows so that you can decide what’s right for you. You probably know that there are limits to how much content you can put into each section of your profile and your posts. But LinkedIn […]
“A diverse mix of voices leads to better discussions, decisions, and outcomes for everyone.” – Sundar Pichai, Entrepreneur We are living through very turbulent times, and it has undeniably taken a toll on the business arena. Businesses around the world are beginning to feel threatened as they have lost the wind from their “sales” so […]
Do you care about your customers? To what extent? The success or failure of your business hinges on the answers to these questions. All of the successful business leaders I know and admire care about their customers’ experience. While brands today are beginning to realise what it really takes for the growth, progress, and success […]
Lockdown, layoffs and losses. The COVID-19 crisis has unleashed a pandemic no one could have ever imagined or anticipated. DID YOU KNOW: According to the United Nation’s recent report on the impact of the COVID crisis: – We could lose between 5 million and 25 million jobs. – Small and medium enterprises, the self-employed and […]
We have all had to bear the brunt of burn out, stress and uncertainty, as a business owner. In fact, many of us are on the same boat given the current climate. But the question is, what are you going to do about it? How will you win your life and business back? While many […]
Be original. Be creative. Be out of this world. How many times have you heard this about your online profile, but for some it’s harder than it sounds. These days, every Tom, Dick and Harry (sorry guys) is using LinkedIn to promote their business. It’s hard to be original. So how can you be more […]
Let’s face it – being your own boss is liberating. You create your own rules, hours, schedule, work ethics, vision and the path of success. But this flexibility and freedom does come with a cost – having to do so much work in so little time, especially when you have to micromanage yourself. While British […]
For anyone who has worked in a corporate setting, you must have been on the receiving end of the much dreaded “performance reviews”. We have all been through this or have had to facilitate these meetings. But the question of the hour is – are these reviews effective after all? According to some recent studies […]
What are the biggest bottlenecks you have encountered as a business owner so far? Too many processes? Your team failing to meet deadlines? Or is it angry customers? For many entrepreneurs in the initial stages of starting up there is one bottleneck more often than not: Ourselves. As we excitedly attempt to do every little […]
If we want to succeed in the game of entrepreneurship, there’s one key thing we must learn: The Secrets of the Entrepreneur Mindset. We are born with unique gifts and talents. All of us have something special we can share with the world but often what inhibits our greatness is not having the appropriate Mindset […]
