Be original. Be creative. Be out of this world.
How many times have you heard this about your online profile, but for some it’s harder than it sounds.
These days, every Tom, Dick and Harry (sorry guys) is using LinkedIn to promote their business. It’s hard to be original.
So how can you be more original and what are some other things you can do to stand out on LinkedIn?
I’ve got some tips in this blog for you, but the sooner you become more original and creative with your content online, the sooner will be grow your online profile and attract the right type of connection, plus many other rewards.
4 ways you can be awesome on LinkedIn
We’re now into a new decade, and it’s time for your personal profile to get in the public spotlight and stop living in the past. If you’re ready to become memorable, consider doing the following:
– Try new things like visual content: A lot of people feel like LinkedIn is no Facebook or Instagram when it comes to visual content – but it certainly is growing to be. Visual content has the power to speak directly to all kinds of target audience. In a world where sharing your value with only words is shaping up to be a strenuous task, visual content might be just the edge you need to stand out from the pack. If you have not tested the waters with different forms of visual content just yet, I encourage you to experiment.
Try personal images, generic images with words on them, videos and live videos, infographics, checklist images and quote pictures (one of my all-time favourites).
– Take your Updates seriously: Did you know that your LinkedIn status posts can be up to 1300 characters long? Content consumers these days agree that short and snappy is the way to go. But I would encourage you to occasionally share some long-form posts too. Just make sure your content is highly valuable if you are going to share a longer-style post. The right kinds of status updates show that you are an active user, and eventually improves your visibility and reach within your circle.
– Keep the creative juices flowing: Do you just wish you could crush it on LinkedIn, like your connections do? Put some effort into your LinkedIn activities to find your style, voice and flair. Some people can write really well, others use humor to their advantage, some might be really good on video or at live video. You don’t have to emulate your favourite LinkedIn profile – let yours be everyone’s new favourite. What are you really good at?
– Background image: Just like Facebook, your background image will be the first thing a visitor sees in your profile and their first experience of you. A random image to fill up the space is a bad idea. Think about what kind of an image would reflect who you are, what you do and what you want to convey to your visitors. If you need to have one professionally made up, do it. If it needs a picture of your book or free download, get that done. And if you needs to have new professional images and head shots taken, now is the time!
The list doesn’t end here. The closer you look, the more you will understand the different features that can help you achieve your goals on LinkedIn. Take a look at your ‘Contact Info’ on LinkedIn, for instance.
If you are looking to grow your network, you have to make it easy for people to reach out to you too. Did you think the messaging feature was all you had?
In the contact info section, you can feed in your phone number, website and your instant messenger ID (including Skype or Zoom ID). Remember, you can only message people if you have a LinkedIn membership. So, if someone does not have a membership and they are potential connection who wants to reach out to you, alternative contact details and information could help.
A new decade calls for new ways to ace LinkedIn
Any social media platform or tool that is growing and developing by the day is confusing for many users. It’s time for us to utilise LinkedIn the right way, the way it was meant to be!
– LinkedIn is not a resume: With LinkedIn up and about, the lives of job seekers and recruiters is easier than ever. But if you treat your LinkedIn profile like a resume, you’re not playing your cards right. Instead, your profile should reflect the changes you have created, what you have learned and successes with regards to your professional journey.
– A summary can work wonders for you: One of the first things you need to improve on your LinkedIn profile, is to nail down your summary. It is the first piece of solid information at someone sees. Every new connection will scan your summary section to get to know a bit more about you – and the right information written in a way that reflects your personality is a big winner.
– More recommendations means more credibility: Every business relies on testimonials and reviews to back them up and give their products and services the credibility that it needs – and on LinkedIn, so do you! Positive recommendations that talk about you in a professional capacity, what it was like for someone who worked with you or what you do best – will paint a great picture. Thank your connections by sharing a recommendation about them as well!
There is never just one path to success. You can find your own way to get where you want to go.
It’s the same with LinkedIn – start by understanding what you want to do, why you are using the platform, what kind of people are you hoping to connect with and why, and what can you offer to everyone in return.
But remember to be yourself, share your stories, open up, start a dialogue, add value everywhere you can and nurture the connections you have.
“Networking isn’t how many people you know, it’s how many people know you.” ― Amit Kalantri, Wealth of Words
Other ways we can help you
If you need some work-life balance, we can help. Here are 5 ways we can help you accelerate your Lead Generation results:
1. Grab our free 4-Week LinkedIn Profile Optimisation Course
It’s the road map to positioning your profile in the top 5% of the 675 million LinkedIn users currently active – Click Here
2. Join our FREE LinkedIn Group and connect with entrepreneurs who are scaling too
It’s our Facebook community where smart entrepreneurs learn to get more leads and smart ways to scale using LinkedIn — Click Here
3. Register for our FREE LinkedIn update webinar
Every 12-Weeks you can join us for a free update on all the latest news, ninja tips and outline of new features released by LinkedIn – Click Here
4. Join our LinkedIn Influencer Program so you can “Show out” instead of just showing up
Click Here for more details
5. Work with our team privately
If you’d like to work directly with us to create new marketing opportunities send us a quick message Click here… tell us a little about your business and we’ll organise a time for a deeper chat