LinkedIn has ticked over 800 million registered users making it a prime place of business for working professionals. If creating a trusted brand and presence in your chosen field is something you are after, then mastering all facets of LinkedIn and striving to become that leading authority will be a key to your success. Creating […]
LinkedIn is a great way to connect with people in your niche or industry. But if you’re not using it correctly, then all of those hours spent creating an amazing company page could be wasted because no one will take the time to scroll down and view it. Make sure that when potential clients land […]
LinkedIn is an excellent platform for discovering, sharing and publishing new content. One of the best ways to get your message across is by publishing newsletters. With a newsletter, only those who subscribe will receive notifications and this will increase the chances that they’ll see what you have on offer because it’s relevant for your […]
Content Marketing on LinkedIn is all about connecting with a defined audience, building trust and keeping them engaged so that they ultimately become clients. So, one of the questions our clients ask most frequently is “What is the secret to getting more engagement on LinkedIn?” That’s a vital question and sometimes our clients are a […]
One member of our Prominence Global team over in New Zealand was lucky enough not to be in a COVID lockdown for a while and managed to attend a business breakfast in person. They told him there would be time for networking before and after the guest speakers’ presentations so he should bring plenty of […]
In 2020 and 2021 there’s been a huge surge in the volume of online content claiming to be “thought leadership”. But is it really? LinkedIn’s research shows that 63% of buyers feel that thought leadership “is important in providing proof that an organization genuinely understands or can solve your specific business challenges”. The problem is […]
SSI is LinkedIn’s Social Selling Index. If it’s still a bit of a mystery to you, you’ve come to the right place. We’re going to step through what it is, how it works and how you can use it to help make sure you’re getting the best out of the platform. Before we get into […]
You don’t have to be very old to remember that there was a time when almost no business networking happened online. The social media phenomenon was in its infancy and was largely just that – social. Keeping up with friends and family, not making business connections. In fact, back then most business people would have […]
6 reasons why you must have one One of the first questions all our clients ask is whether they need a company page for their business as well as their personal LinkedIn page. First, back to basics. The best foundation for building traction for your business on LinkedIn is still to start with a very […]
I’m not going to use up space in this post trying to persuade you to use video on LinkedIn. The jury is long since in on that issue and I’ve written about it elsewhere. Simply put, including video in your LinkedIn content mix will boost engagement substantially. All the research, my own experience and that […]
There are now 750 million people on LinkedIn. Some of them you want to meet and others you should avoid at all costs, although you may not be able to at first. But Adam, I hear you say, you keep telling us we should expand our reach and build up a large network on LinkedIn. […]
How to control what your LinkedIn audience can see and comment on. I guess it had to happen eventually. It’s unfortunate but you’ve probably noticed that there’s quite a bit more spam on LinkedIn these days. It’s meant to be a purely professional space but it seems that some people just cannot resist posting political […]
So you want to become an influencer? Congratulations! Now for the big question – what is it that you want to be influential about? Defining your personal brand and determining what it is you want to be known for is an essential strategy for success. Don’t skimp on this part, or you’ll be setting yourself […]
If you’ve not used Inmail before here’s a quick explanation. It’s a direct messaging function that’s available to all LinkedIn users and it’s roughly 3 times more effective for prospecting than email. If you still have a free LinkedIn account you will be charged a fee for each Inmail. If you are a Premium member […]
At Prominence Global our clients often ask us this. Views will vary but you should at least know what LinkedIn allows so that you can decide what’s right for you. You probably know that there are limits to how much content you can put into each section of your profile and your posts. But LinkedIn […]
LinkedIn now has over 700 million members. So it stands to reason that this is a huge source of potential new hires that you can tap into when your business needs to bring new skills on board. 3 There are several ways you can do this and most will involve some investment. But first make […]
Be original. Be creative. Be out of this world. How many times have you heard this about your online profile, but for some it’s harder than it sounds. These days, every Tom, Dick and Harry (sorry guys) is using LinkedIn to promote their business. It’s hard to be original. So how can you be more […]
Social media, love it or loathe it, is one of the major ways we as business owners stand out there in a sea of competition. It helps people get to know us. It helps them understand who we are, what we do and why we get up in the mornings. It shows people how we […]
Social media can be a very powerful marketing tool (and sales tool!) for your business when it is used correctly. However, getting it right can be a minefield. If you get it wrong, you won’t achieve the results you’re looking for or a return on your investment. What’s worse, even if you make simple mistakes […]