LinkedIn, the dynamic social media platform for professionals, offers a unique space for connection and networking. Like any social platform, LinkedIn employs algorithms to curate personalised content on users’ feeds. In this post, we’ll delve into the inner workings of the LinkedIn algorithm, exploring how it influences the content users encounter. It’s important to recognise […]
LinkedIn is a powerful social media platform that connects professionals from all over the world. With over 900+ million users, it’s no wonder that LinkedIn is a popular place to showcase your skills and expertise. One of the best ways to do this is by creating a profile banner that represents your personal brand. Your […]
Hey there! Let’s get real for a moment. Is your business unleashing the full potential of LinkedIn? Are you harnessing its power to boost your brand’s visibility, expand your network, snag leads and conversions, and ultimately drive up your revenue? If not, you’re missing out on a golden opportunity that could be a game-changer for […]
In the realm of B2B marketing, LinkedIn reigns supreme as the ultimate social media platform. However, the methods of utilising it effectively have undergone significant transformations over the past couple of years. As a result, we’re delving into the world of LinkedIn engagement and exploring the best practices to optimise your presence in 2023. LinkedIn […]
LinkedIn has undergone significant changes since its launch in 2003, much like other major social media platforms. With over 900 million members, it is crucial to have a presence on LinkedIn and utilise the available tools to enhance your business, skills, and reputation. As a business owner, you should consider using the following LinkedIn features: […]
LinkedIn has established itself as the world’s premier professional networking platform, connecting millions of professionals across the globe. It currently boasts an impressive user base of over 900 million members from more than 200 countries and territories worldwide, making it the largest professional social network in existence (LinkedIn.com) Although LinkedIn boasts an impressive user base […]
Developing a comprehensive marketing strategy involves more than simply planning and posting content. In order to effectively utilise the platform, it is crucial to also track relevant metrics and analyse the performance of your posts. LinkedIn is widely recognised as the premier channel for B2B content distribution, with 80% of B2B social media leads generated […]
LinkedIn recommendations are written comments from people who have worked with you, that describe your work and highlight your strengths. They are similar to the references you might give when applying for a job. They can be found at the bottom of your LinkedIn profile, which makes it easy for others to see them without […]
LinkedIn is the ultimate professional networking platform, connecting people from all areas of business to opportunities and resources that spur growth. As a company, it’s probably your best platform for building a reputation and growing your business-to-business (B2B) social audience — both of which are integral to effective social media marketing. For business professionals, LinkedIn […]
Business owners and sales people using LinkedIn know how powerful the platform is for growing a business and generating high quality leads and sales off the back of the platform. LinkedIn has a free feature called SSI available for all of its users. What is SSI you ask? SSI stands for Social Selling Index score. […]
Linkedin Audio Events are live interactive audio-only events that you can host on the platform. They usually last anywhere from 15 minutes to 3 hours and are a great way to bring your professional community together to connect and learn from industry experts. The user experience is comparable to live conferences or meetings where the […]
Pose this question to you and your team….. Is your business using LinkedIn to its potential? Are you using it to improve brand awareness, build your network, generate leads and conversions, and increase revenue? LinkedIn is a platform that’s often overlooked and for many businesses a missing link that could prove vital in their own […]
Your LinkedIn featured section is one tool that is crucial to your success on LinkedIn. It’s one of the first things your potential clients and prospective clients see when they visit your profile and it’s a place you can showcase important events coming up and some of your key highlights and achievements. There are a […]
Most people are now aware of the value of LinkedIn, especially as a powerful networking tool. Did you know the platform is currently offering a feature called Services Pages? Service pages are an extremely effective way to showcase your services or products, generate leads and attract more clients. They’re essentially dedicated landing pages that showcase […]
LinkedIn is a great place to engage with a community of people in your chosen industry, engaging with your connections should involve; Sharing stories, advice and information that resonates with those people in your field of expertise. It’s the ultimate way to foster relationships and spark conversations. If you’re looking for different ways to get […]
As someone who uses Linkedin to promote your business, I’m sure you have wondered in the past if all the work you have been doing on the platform is effective and building your brand as an authoritative presence. How do you know if the posts and content you’re creating are providing success for your business? […]
Most people have probably heard of the term “Lead Magnet” we will get into what they are if you don’t know shortly. Usually, a business will set them up on a website but do you have one on your LinkedIn profile? What are lead magnets? A lead magnet is defined as a free offer that’s […]
LinkedIn is the world’s premier business network with 800 + million users in 2022. Why are so many people using the platform? One of the biggest reasons is to strengthen their professional networks and connect with people in their chosen fields. It’s also a great place to stay in touch with colleagues both old and […]
Content Marketing on LinkedIn is all about connecting with a defined audience, building trust and keeping them engaged so that they ultimately become clients. So, one of the questions our clients ask most frequently is “What is the secret to getting more engagement on LinkedIn?” That’s a vital question and sometimes our clients are a […]
In 2020 and 2021 there’s been a huge surge in the volume of online content claiming to be “thought leadership”. But is it really? LinkedIn’s research shows that 63% of buyers feel that thought leadership “is important in providing proof that an organization genuinely understands or can solve your specific business challenges”. The problem is […]
So you want to become an influencer? Congratulations! Now for the big question – what is it that you want to be influential about? Defining your personal brand and determining what it is you want to be known for is an essential strategy for success. Don’t skimp on this part, or you’ll be setting yourself […]
“A diverse mix of voices leads to better discussions, decisions, and outcomes for everyone.” – Sundar Pichai, Entrepreneur We are living through very turbulent times, and it has undeniably taken a toll on the business arena. Businesses around the world are beginning to feel threatened as they have lost the wind from their “sales” so […]
Lockdown, layoffs and losses. The COVID-19 crisis has unleashed a pandemic no one could have ever imagined or anticipated. DID YOU KNOW: According to the United Nation’s recent report on the impact of the COVID crisis: – We could lose between 5 million and 25 million jobs. – Small and medium enterprises, the self-employed and […]
Be original. Be creative. Be out of this world. How many times have you heard this about your online profile, but for some it’s harder than it sounds. These days, every Tom, Dick and Harry (sorry guys) is using LinkedIn to promote their business. It’s hard to be original. So how can you be more […]
Are you at the stage where your business is rapidly growing? How prepared are you for this growth? Have you drafted a concrete plan that can help you figure out what you must do at this critical stage? Now, business expansion can happen in two ways: as a result of voluntary efforts made by the […]
This is something I am often asked about – are blogs relevant today? Ever since LinkedIn’s native video in 2018 has taken over the internet like a storm, many businesses were quick to adopt video-based content in their marketing strategies. Studies also show that LinkedIn eventually became responsible for nearly 80% of the B2B leads […]
A growing business focuses on making improvements, discards unproductive or irrelevant ideas, adapts to the environment in which it operates – to maximise its profits and thrive among its competitors. Any business can grow during the first few years. As a business owner, you put in a lot of effort and research about the industry […]
“Cold calling is dead, thanks to LinkedIn” – Ken Krogue, Founder of Insidesales.com It is safe to say that LinkedIn sure is an amazing sales tool. Even though the traditional form of sales is nearly done and dusted, unfortunately, the sales people have carried on with their former habits on LinkedIn as well. The worst […]
In today’s competitive environment, having an amazing product isn’t enough to make it as an entrepreneur. We’ve talked a lot about the importance of building trust and rapport with your audience. People buy products for a variety of reasons, but trust and connection are both a huge part of the equation – you can’t expect […]
With the holiday season almost on our doorstep, 2019 is right around the corner. Can you believe it? You are probably already thinking about your business goals and plans for the new year – but have you thought about your social media strategy? Are you ready to make the biggest impact that you can on […]
If you’ve ever wondered what people who’ve used your product/service really think about it, then chances are – prospective clients are wondering the same! It’s called review marketing. Client testimonials are not only necessary; they are an integral key aspect of any brand, especially if your business is web-based. WHY? If someone has stumbled […]
If you’ve noticed your engagement decreasing all of a sudden and your followers are dropping like flies, I’m sorry to report, maybe you have become a victim of the dreaded social media shadow ban. The shadow ban is now taking place across the big social media platforms including LinkedIn, Twitter, Facebook and Instagram. And if […]
Content … there’s a huge amount of it out there on the internet. Wouldn’t you agree? So how to do you stand out in the sea of words, videos, infographics, images and podcasts? Well, I’ve got a few tips for you. I’ve been running a LinkedIn Influencer challenge to my VIP list and one of […]
Social media, love it or loathe it, is one of the major ways we as business owners stand out there in a sea of competition. It helps people get to know us. It helps them understand who we are, what we do and why we get up in the mornings. It shows people how we […]
There are some very common social media mistakes that business owners make which are not only annoying to consumers; they can (and do) actually drive customers away from your brand. Social media can be an absolute boon for your business and for your brand. Yet if you get your approach wrong, it can quickly destroy […]
Brand positioning is the process of positioning your brand in the mind of your customers. Brand positioning is also referred to as a positioning strategy, brand strategy, or a brand positioning statement. Reis and Trout’s bestselling book titled Positioning: The Battle for Your Mind, suggests the goal for brand positioning is to identify and “lead” […]
What is “Brand Positioning”? Quite simply, brand positioning is the process of positioning your brand in the minds of your ideal audience to create attraction with your clients or customers. Brand positioning can also be referred to as a brand strategy, or brand positioning. Brand positioning occurs whether or not a company is proactive in developing a position, […]