Your network may be your net worth, but are you turning your network into qualified leads? In this short guide, we take you through 7 steps to turn your LinkedIn connections into qualified leads.
Why should I turn my LinkedIn connections into qualified leads?
LinkedIn is a powerful tool for connecting with professionals and growing your influence across the globe.
Turning your LinkedIn connections into qualified leads could lead to revenue-creation opportunities for you. That’s why we’ve put together this guide to turn your LinkedIn connections into qualified leads so you can:
- Identify high-value prospects: Lead generation starts with prospecting, and knowing who to target starts with finding out who aligns with your ideal customer profile.
- Create compelling content: You can’t say nothing and hope to make money from it. Our guide gives you key tips on how to create engaging content that resonates with your target audience, positioning you as a thought leader.
- Nurture those connections: From your connection request to your messaging, our guide helps you get noticed.
- Engage with your connections: Our guide helps you keep the conversation going, so you can build trust with your LinkedIn connections.
- Convert connections into customers: We help you leverage your LinkedIn presence to direct qualified leads towards your sales funnel.
Step 1: Optimise your profile
LinkedIn personal profiles are far more effective in prospecting and lead generation than company pages. That’s why it’s important to optimise your profile. Your profile optimization efforts should include adding excellent visual elements. Book that professional photoshoot and get great headshots.
Highlight your relevant experience and achievements, using keywords that align with your target audience. Reach out to people you’ve worked with in the past, and ask for endorsements and recommendations.
Tip: Offer to give them endorsements and recommendations, in return! Use your personal summary section to highlight key achievements, your expertise, and experience. Lastly, create a compelling, concise headline that highlights how you solve your ideal customer’s problems.
Step 2: Consider joining relevant groups
LinkedIn groups can be a good place for fascinating conversations and building connections. Be selective and look for groups that align with your industry or interest area, and start participating in the conversation. Post a poll, share valuable insights, and answer other members’ questions. From there, connect with group members who align with your ideal customer profile. Once you’re connected, start that all-important conversation with them.
Remember: every customer relationship starts with a conversation, and every conversation begins with common ground. You’ve established your common ground by interacting with them on the group and connecting with them on LinkedIn. Now, get talking off the platform.
Step 3: Use the advanced search function
Rather than restricting your reach by sticking to simple search criteria, use LinkedIn’s advanced search capabilities. Using the advanced search facility helps you to discover people you may want to connect with, based on their industry, location, job title, and company size.
Step 4: Start conversations
The worst way to approach a new connection is with a sales pitch. It’s off-putting and will probably get you ignored. Step away from the sales pitch, and focus your attention on starting conversations instead. Share informative articles, engage in discussions, and don’t tag people when you reply to their comments. Ask thoughtful questions, and make a point of congratulating people when they share an achievement, accolade, or announcement.
Step 5: Highlight your work
Now that you’re effectively building your network, it’s time to spice up your online posting. Start by publishing original content, and use that to highlight your work. Talk about the lessons you’ve learnt along the way, your methodologies, or share experiences from a recent project. If you’ve spotted a webinar that looks interesting, attend! If you can’t find one you like, host one. Video content is highly valued on LinkedIn, by both LinkedIn members and the algorithm itself.
Step 6. Personalise every interaction
No matter whether it’s a simple check-in, cheeky comment, or relevant question, make sure you personalise every interaction. Tag people correctly, and never ignore a reply from them. Keep the conversation going by sharing content that you think they may be interested in, and be helpful in your approach.
Step 7: Keep talking
You’ve done well, embedding yourself into industry groups and relevant conversations. You’ve continued to establish meaningful relationships with your LinkedIn connections. Now, add an extra layer of subtlety to your conversations, posts, and interactions. You can subtly direct people to your website when engaging in conversation. For example, you could say: “This is such an insightful way to think about innovation. I recently shared my views on innovation trends for the cycling industry on my blog. Take a read, and I’d like to hear your thoughts.”
Now that you know how to shift your LinkedIn presence towards generating warm leads, you’re ready to fly. Consistency is key, so dedicate time to your LinkedIn life every day. It’ll pay off when your LinkedIn connections have turned into customers.
P.S. Here are 4 ways we can help you accelerate your Lead Generation results:
- Follow Adam Houlahan’s LinkedIn Profile Now Click Here
- Join our FREE LinkedIn Group and connect with entrepreneurs who are scaling too
It’s our Facebook community where smart entrepreneurs learn to get more leads and smart ways to scale using LinkedIn — Click Here
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- Join our Content Ninja Club Today!
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