If you’ve been utilising LinkedIn for some time now and are witnessing positive results for your business, you may have contemplated upgrading to LinkedIn Premium for even greater success.
There are advantages for the right individuals in making this upgrade, and today I will delve into some of them. LinkedIn Premium accounts present advanced features that enhance user engagement, leading to heightened visibility and improved business outcomes. One such feature is the ability to view complete profiles of those who have visited your profile, providing more than just their names.
Another benefit is access to the keywords that brought people to your profile, aiding in the optimisation of your content creation strategy. Understanding the skills, job profiles, interests, and influence levels of potential contacts can assist you in better targeting your content.
Furthermore, LinkedIn Premium allows you to gauge your rank among peers and top influencers in your industry, facilitating networking and connections with industry leaders.
With a broader reach on LinkedIn, there are increased opportunities to effectively connect with influencers and enhance your networking capabilities.
If you have a Premium account, you can leverage these three features to expand your reach:
- InMails: Among the features is InMails, which enables direct messaging of potential connections or industry leaders who are not yet in your network. Compared to traditional email, LinkedIn messages reportedly boast a higher open rate of around 85%. Therefore, InMails can prove to be a valuable tool for initiating contact with potential connections. To send an InMail, simply search for the user and click on the “send InMail” option below their profile headline. For instance, if you wish to introduce yourself to a prospect, you can send them an InMail and they will receive an instant notification.
- Introductions: Utilise introductions as conversations with users who could benefit your business. While free accounts offer only five introductions, premium accounts provide 25 to 35 introductions, depending on the subscription type. Introductions allow individuals to be introduced to other users through their own connections.
- Open Profile Feature: Premium offers the Open Profile feature, an excellent method for boosting your visibility. It allows any user to contact you at no cost, and you can also contact other users who have an Open Profile, irrespective of whether you are connected to them or not.
To refine and expedite your search on LinkedIn, take advantage of the premium search feature, which offers an additional eight search filters. This will help you quickly locate the most relevant individuals. For example, you can narrow down your results by years of experience or function.
With a premium subscription, you can browse an unlimited number of profiles and connect with individuals throughout your network. Additionally, you can save your profile searches for future reference and receive a weekly email update highlighting new profiles that match your search criteria. Essentially, Premium provides you with potential leads.
Upgrading to a Premium account grants you an extended search listing that highlights your profile when users search for you or your company. This feature offers the added benefit of displaying additional information about you, which can encourage users to connect with you.
While a basic account on LinkedIn remains an excellent means of networking and discovering new opportunities, particularly for those new to the platform, upgrading to a Premium account is a splendid option for those who are more advanced in their current strategies and are pursuing optimal business results with the additional options and tools that a premium account provides.
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