LinkedIn has undergone significant changes since its launch in 2003, much like other major social media platforms. With over 900 million members, it is crucial to have a presence on LinkedIn and utilise the available tools to enhance your business, skills, and reputation.
As a business owner, you should consider using the following LinkedIn features:
LinkedIn, like many other big social media platforms, has added a feature called “Stories” that refresh every 24 hours. Unlike other platforms, LinkedIn Stories is designed for users to share professional updates and activities.
This feature is ideal for sharing job alerts, tips, and updates, and giving your followers a glimpse of your company culture. Additionally, the feature allows you to add text or stickers to your video or image content. Followers can respond to your story through direct messages, making it easier for you to engage in conversations with your audience.
Only individual LinkedIn accounts have access to the Featured Posts section, but it is still important to utilise it to enhance the image of your business. This feature allows you to showcase your expertise and highlight your best work by linking to existing content or uploading media such as PDFs, slide decks, and photos.
If you’re an enthusiastic learner, seeking answers to your queries or wish to improve your skills that match your profession, LinkedIn Learning is the ideal platform. You can browse various topics, software, and skills and can bookmark courses or presentations that interest you.
In what ways can this LinkedIn feature benefit your business: Pursuing further education has no negative impact. Whether you want to enhance your technical expertise in areas such as HTML and SEO, or build your soft skills such as leadership, enhancing your knowledge and strengthening existing skills is critical to remaining on the top in your industry. By keeping yourself informed of industry trends, popular themes, and your rivals’ activities, you will be more self-assured in your capacity to respond to your customer’s questions and requirements.
Many LinkedIn users may not be aware that the platform offers an events feature similar to Facebook’s events system. By using the search function in the top navigation bar and selecting the “events” button, you can find a variety of virtual meetups, webinars, and other events taking place on LinkedIn on any given day.
The LinkedIn Events feature can be beneficial for your business in multiple ways. Firstly, it can provide an opportunity to network and learn from industry peers as there are events available for various industries. Secondly, you can also explore events hosted by your competitors and gain insights into their strategies. This can help you in organising your events for your clients and prospects.
Online shoppers can easily distinguish between a productive search and an unproductive one. The latter, which involves scrolling through numerous search results, can be frustrating and usually results in users abandoning their search. Conversely, effective searches often include various filters that enable users to quickly sort through and refine their search results. To assist users in finding the right professionals and companies, LinkedIn has improved their Advanced Search feature by incorporating filters that appear once a user enters a search term in the search bar.
This LinkedIn feature can benefit your business by helping people find you easily through the filters if you maintain an updated and accurate LinkedIn profile. It is important to keep your account information complete and up-to-date to increase your visibility on the platform.
In today’s social media landscape, live video is crucial for marketing and engagement. Therefore, the introduction of LinkedIn Live was welcomed by many. Live videos on the platform receive up to seven times more reactions compared to native videos from the same broadcasters. They also receive up to 24 times more comments, which is beneficial for marketers looking to boost real-time engagement. You can use LinkedIn Live to conduct interviews with industry experts, hold Q&A sessions, share your latest case study or report, broadcast product launches, and live events.
Lead Gen forms in product pages
In 2020, LinkedIn added Product pages, which enable companies to highlight and promote specific products by providing descriptions, reviews, and Q&A in one central location. Recently, a new feature was introduced allowing brands to add lead generation forms directly to these product pages. This feature automatically populates the user’s information with just one click, making it a valuable tool for marketers looking to increase their conversion rates.
Using LinkedIn as a marketing tool is essential, and simply having a profile is not enough. By just occasionally connecting with people and not utilising other LinkedIn features, you may be overlooking ways to benefit your business. It’s important to note that LinkedIn will continue to enhance its user experience, so it’s crucial to stay up-to-date on the latest updates and changes.
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